Founded in 2023, DeepSeek is a Chinese AI startup that quickly made headlines with its remarkable
R1 model, which showcased the ability to outperform established models like OpenAI's ChatGPT at a FRACTION of the cost. Using reduced-capability chips, it trained its models at an incredibly low expenditure of around
$6 million, in stark contrast to investments running into billions made by its competitors. The company’s rapid ascension reflects a shift in AI dynamics, where innovation, especially at a lower cost, can become a major player in the market.
Investment sentiment significantly shifted when news broke of DeepSeek's
market-dominating performance. Major players in
technology stocks and AI — particularly companies like
Nvidia and
Broadcom — saw their market valuations sharply decline as investors worried about potential over-investments in AI infrastructure once considered vital to the industry’s growth. DeepSeek's low-cost model and efficiency raised pressing questions about the sustainability of existing high-capital technology investments, which, up until recently, seemed insulated from competition.