You might be pondering, why even bother with background music? Well, studies reveal that music has a profound impact on consumer behavior. By carefully selecting your music, you can elevate the shopping experience, encouraging visitors to linger longer, enjoy their time shopping, & more importantly, increase their buying potential. According to a
Shopify article on music in retail stores, playing suitable background tracks can increase sales by captivating customers and enhancing their emotional connection with your brand. It’s like having your digital aroma, all wrapped up in soothing melodies!