4/14/2025

Underutilized Features in Shopify That Every Merchant Should Know About

Running an online business? You probably know Shopify is a fantastic platform for managing your e-commerce operations. With its user-friendly interface, countless integrations, & the ability to scale as your business grows, it's no wonder millions of merchants across the globe are using it. But did you know that many of Shopify's features often fly under the radar?

Let’s dive into some of these underutilized features that can elevate your Shopify game to a new level! Not only will they help you save time, but they can also enhance your customer experience & overall efficiency.

1. Abandoned Cart Recovery

One of the most effective features that Shopify provides for merchants involves recovering lost sales through its abandoned cart recovery tool. Did you know that up to 70% of shopping carts are abandoned? Such a staggering number!

How It Works

Shopify allows you to send automated emails to customers who leave items in their shopping carts without purchasing—helping you regain potential customers' interest. You can set the timing of these emails, customize their content, & even offer discounts to encourage customers to finalize their purchases. This tool tracks how many carts are abandoned & allows you to modify recovery strategies based on customer behaviors.

2. Shopify POS System

Are you operating your business both online & offline? If so, the Shopify Point of Sale (POS) could be your BEST FRIEND! This feature allows you to manage sales through a physical store while keeping everything synced with your online store.

Benefits:

Inventory Management: Your inventory updates in real-time between your online & in-store sales, eliminating the headaches of manual adjustments.
Sales Tracking: Analyze what sells better in which location, giving insights on customer preferences.

3. Segmented Email Campaigns with Shopify Email

Did you know Shopify offers an Email marketing tool that helps you connect with customers more effectively? Many merchants overlook this gem! With Shopify Email, you can create different campaigns targeted toward segmented audiences, helping to boost conversions.

Why Segment?

Segregating your email list lets you send targeted messages, improving engagement rates. Tailored messages that resonate with specific demographics lead to higher open rates & sales!

4. Customer Tags

Tags allow you to organize your customers & their behavior quickly. By using customer tags, you can segment customers based on their previous purchases, engagement levels, or any specific criteria relevant to your marketing strategy. Why leave your customers in the dark?

How to Use It?:

Tag customers who purchase frequently & reward them with loyalty points.
Organize customers who haven't purchased in a while & send them targeted re-engagement emails.

5. Gift Cards Feature

Gift cards can be a GOLD MINE for any online store. While many merchants think this option is mainly for larger businesses, adding gift cards for your shop creates a new revenue stream without additional costs!

Why You Should Offer Gift Cards:

Increase sales without the hassle of managing products.
Customers are more likely to spend beyond the value of a gift card when they redeem it!

6. Shopify Analytics

Most merchants use Shopify's basic reporting features, but did you know that it offers advanced analytics capabilities? Through Shopify Analytics, you can gain insights into your business's performance in real-time.

Maximize Your Insight:

Use this data to identify trends, customer behaviors, & sales patterns.
Tailor your marketing strategies based on the insights gleaned from analytics, elevating your customer acquisition game!

7. Built-in SEO Features

Shopify is NOT just about pretty storefronts & managing orders. It comes packed with built-in SEO tools you might be missing out on!

What’s Included:

Title Tags & Meta Descriptions: Customize these metadata essentials for all your products & pages to enhance your visibility.
301 Redirects: Easily redirect URLs to avoid losing traffic & maintain ranking when updating or removing products.

8. Customizable Checkout

Did you know Shopify allows you to customize the checkout process to match your branding? Most merchants focus on the front-end aesthetics but forget about the checkout page being part of the customer journey. A well-designed checkout can help reduce cart abandonment!

Options Include:

Modify the layout, add messaging, & even include custom fields that align with your brand’s voice.

9. Shopify Flow

Calling all Shopify Plus users! The Shopify Flow tool is a powerful automation tool that allows you to set up rules for your store. It automates tasks & simplifies various processes.

Possible Automations:

Tagging customers based on their purchasing behavior
Sending emails to engage customers based on previous actions like abandoning their cart or signing up.

10. Third-party Integrations

Shopify boasts over 6,000 apps in its App Store. These apps enhance the platform's capabilities & allow you to connect with tools you may already be using, like accounting software, shipping tools, or marketing platforms.

One integration worth mentioning is Arsturn. It allows merchants to instantly create custom chatbots that engage their audience before they even hit the checkout page! With it, you can craft unique interactions & provide assistance 24/7. This automation gets timely responses & boosts engagement, leading to higher conversion rates. Sounds great, right? You can start your free trial today! No credit card required.

Conclusion

So there you have it—an extensive look at some of the underutilized features of Shopify that can significantly improve your business's efficiency & sales potential. Don’t let these powerful tools go unnoticed! Maximize your Shopify store & deliver an exceptional experience to your customers, leading to growth & retention at every stage of your e-commerce journey.

Feel free to explore each of these features & see how they can work best for your business. Happy selling!