Generative AI refers to a range of technologies that can analyze vast datasets and generate new, insightful predictions and content. Unlike its analytical counterpart that predominantly uses structured data to perform tasks like forecasting or segmenting data, generative AI thrives on unstructured data and can create entirely new patterns or models. This distinction makes it particularly effective in an industry like agriculture, which is inundated with unstructured data from various sources such as weather patterns, soil conditions, and pest pressures. As outlined by a
McKinsey report, generative AI has the potential to reshape the agricultural landscape by addressing key issues in productivity and sustainability.