For years, journalism has faced turmoil marked by dwindling readership & existential threats to traditional business models. According to
Mattia Peretti from the ICFJ, we also have a growing consensus in the industry:
WE CAN'T GO BACK! The industry is at a TIPPING POINT where producing NICHE, engaging content for users is pivotal for survival. With generative AI, we stand at a crossroads.