How to Showcase All Products on Your Shopify Homepage
Z
Zack Saadioui
4/13/2025
How to Showcase All Products on Your Shopify Homepage
If you've just launched a Shopify store, you might be wondering how to make the most out of your homepage. First impressions are everything, and your homepage is like the storefront of your online business. You need to showcase your products effectively to entice shoppers and boost sales. In this guide, we're diving deep into how to showcase all products on your Shopify homepage in an engaging, user-friendly way.
Why Showcase All Products on Your Homepage?
Displaying all your products on your homepage can help in several ways:
Increased Visibility: You get to show your entire range, meaning customers won’t miss out on products.
Enhanced User Experience: A well-organized homepage makes navigation easier, leading to higher conversion rates.
Better SEO: More product visibility can improve your site’s search ranking because more relevant content can be indexed by search engines.
Top Ways to Showcase All Products
1. Utilize the Dawn Theme
One effective method is using the Dawn theme, which is tailored for displaying collections and products prominently. Here’s how to set it up:
Navigate to Themes: Head to your Shopify admin panel and click on
1
Online Store > Themes
.
Click Customize: Find the Dawn theme, and select
1
Customize
to enter the theme editor.
Adjust Homepage Sections: Here, you’ll be able to add various sections. Click on
1
Add section
and choose Featured Collection (you can add multiple Featured Collection sections).
Select Products: In each Featured Collection, select the collection that contains all your products. Save your changes.
This setup ensures that shoppers can scroll through your entire product range immediately upon landing on your site.
2. Add Product Lists or Grids
Another straightforward method is to add product lists or grids directly onto your Shopify homepage:
Use Page Builder Apps: Apps like Shogun or PageFly allow you to create custom layouts without any coding.
Grid Layout: Design a grid that showcases all products in a neat and organized manner. This is not only VIEWABLE, it’s appealing!
Customize Display Settings: Adjust the number of products displayed per row on your grid. Most users prefer a clear, uncluttered view, so keep that in mind.
3. Set Your Collections as Your Homepage
You might want to redirect users to a collection page, which contains all products, instead of the traditional homepage:
Create a Collection Page: Go to
1
Products > Collections
, create a collection (e.g., All Products), and add all your products to this collection.
Redirect Your Homepage: Navigate to
1
Online Store > Preferences
and update the homepage URL to point to this collection. This way, whenever someone enters your URL, they’ll be taken directly to a full product view.
4. Use Carousels for a Dynamic Display
Consider using a carousel on your homepage to show off various collections or popular items:
Add Slides to Your Homepage: Through your theme customization options, you can add a carousel element that cycles through featured products or collections. This keeps the homepage dynamic and engaging.
Linking Products: Make sure that each slide links directly to the product page to avoid losing potential sales.
Key Features to Consider
When setting up your homepage to showcase all products, remember the following:
Clear CTAs: Ensure that your call-to-action buttons are easily noticed. Use phrases like “Shop Now” & “Discover More.” Make them stand out visually.
Responsive Design: Check how your homepage looks on mobile devices. Many customers shop on their phones, so it's essential that your product display is responsive.
Advanced Techniques
1. Custom Coding
If you're comfortable with coding or have access to a Shopify developer, you can take it a step further by using Liquid coding language to tailor the homepage:
Custom Product Display: Create a custom section that automatically pulls in all products without limitations based on existing collections.
Dynamic Sorting: Allow users to sort products by popularity, newest, price, etc., enhancing the overall user experience.
2. Integrate with Frontend Tools
Leverage tools such as Shopify apps that help enhance your product visibility and customer engagement. You can use apps that provide:
Live Chat: Engage with visitors using a live chat option powered by Arsturn. This can enhance conversion rates as you answer real-time questions from potential buyers.
Recommendation Engines: Tools that recommend products based on browsing history. This can help increase the cart value by suggesting complementary products.
Promotional Strategies for Your Homepage
After setting up your homepage to showcase all products, don’t forget the promotional side:
Offer Discounts and Promotions: A pop-up showing discounts, limited-time offers can encourage immediate purchases.
Consider Using Chatbots: To interact freely with users visiting your homepage. Arsturn allows you to create custom AI chatbots for your website easily. This helps with customer interactions, boosting overall engagement, & conversions.
Summary
Showcasing all products on your Shopify homepage isn't just about filling the space. It's about creating an EXPERIENCE for your visitors. Whether using themes, grids, or advanced coding methods, each option serves to elevate your store's overall appearance & usability.
By engaging visitors through stunning visuals and clear CTAs, you’re encouraging exploration & ultimately, purchases. Plus, don’t forget to test the different layouts to see what resonates best with your audience.
So, get cracking and create that engaging Shopify homepage that’s going to wow your visitors! And remember, if you're looking for a way to engage more effectively with your audience, check out Arsturn—creating your own custom chatbots is a breeze and can provide valuable instant support for your visitors!