1/23/2025

Setting Up Suggested Products to Boost Sales in Your Shopify Store

Setting up suggested products in your Shopify store is not just a fancy idea; it's a powerful STRATEGY that can tremendously bolster your sales & enhance user experience. Utilizing related products helps customers discover more items, encourages them to explore your catalog, & ultimately increases their average order value (AOV). Let’s dive deep into this ASPECT & uncover the secrets to wisely setting up suggested products on your Shopify store!

Why Suggested Products Matter

In today's saturated market, the ability to present the RIGHT products at the RIGHT time is CRUCIAL. Suggested products serve several purposes:

Increase AOV: By showing related or complementary products, you encourage customers to buy more items.
Enhance User Experience: A well-organized product recommendation system makes it EASIER for customers to find exactly what they need, improving their shopping journey.
Boost Engagement: Suggested products can keep potential customers on your site longer by guiding them through their browsing experience.
Cross-Selling & Upselling: These strategies are key to maximizing value through your products. By thoughtfully presenting these options, you can enhance the overall shopping experience without coming off as overly pushy.

Understanding the Types of Recommended Products

When it comes to suggested products, there are various strategies you can adopt:

1. Frequently Bought Together

This strategy highlights items that are commonly purchased alongside each other. It’s particularly useful for items that naturally complement one another. For example, if someone is buying a camera, you could suggest lenses or camera bags.

These are products that share similar attributes with the item currently being viewed. For instance, if a customer is looking at a blue t-shirt, you might suggest other t-shirts or apparel in a similar style.

3. Best Sellers

Showcasing best-selling items can create social proof, convincing potential buyers that they need those products because OF their popularity.

4. New Arrivals

These keep your offerings fresh & can intrigue customers who want to be the first to own the latest products in your store.

How to Implement Suggested Products in Your Shopify Store

Implementing a suggested products system in your Shopify store isn't overly complicated. Here are steps you can follow:

Step 1: Choose the Right Apps

Shopify offers a plethora of applications that can help you set up suggested products easily. Here are a few recommendations:

Wiser Product Recommendations: This app uses AI to suggest products based on user behavior.
Perzonalization AI-Suggestions: It provides a robust system for offering personalized recommendations.
GLO Related Products: Boost sales by showing frequently bought together items.

Step 2: Configure Your Product Settings

Once you’ve installed your chosen app, head over to your product settings:

Navigate to your Shopify admin & select Products.
Click on the product you want to add recommendations to and scroll down to the Product Recommendations section.
Here you could set the related products you want to showcase. The exact terminology may vary depending on the app you choose.
Link products that make sense to be viewed together. For example, let’s say you sell women's dresses, link matching accessories or shoes.

Step 3: Customize the Display

Customization is KEY! You want the suggested products section to blend seamlessly with your overall store design:

Select a layout that works best for you: grid, slideshow, etc.
Make sure the images are high quality.
Ensure descriptions are clear & concise.
Verify that the section is responsive to ALL devices.

Step 4: Use Data to Refine Your Strategy

Once your suggested products feature is live, keep an eye on the performance:

Use Shopify Analytics to track customer engagement.
Observe which products are frequently clicked, added to cart, & purchased together.
Make adjustments over time based on this data. For example, maybe you find that pet owners are consistently buying a specific brand of dog FOOD along with toys. You can then adjust your recommendations accordingly.

Step 5: Take Advantage of Seasonal Trends

Incorporate seasonal products into your suggestion mechanism:

For instance, during holiday seasons, recommend themed ornaments, gifts, & more.
Use the Shopify Notifications features to alert customers to these seasonal offerings.

Promotion of Arsturn in Your Strategy

Speaking of providing accurate product suggestions, why not try something innovative? Arsturn allows you to create customized chatbots that can engage users even before they shop! This CONVERSATIONAL AI directly interacts with your customers, providing them with quick answers to their inquiries. It can also guide them to recommended products based on their preferences, making the whole shopping experience feel personal & tailored.

Imagine a scenario where a customer engages with your chatbot after showing interest in women's clothing; it suggests not just clothing, but those items frequently paired together, making that interaction not just informative but also highly engaging!

Why wait? Join thousands already using Arsturn & other Conversational AI features to build meaningful connections across various digital channels. Visit Arsturn.com today to get started - it’s super easy, user-friendly, & NO credit card is required!

Best Practices for Suggested Products

Here are some best practices to keep in mind:

Don’t overwhelm: Too many suggestions can be confusing. Stick to a few key recommendations so as to not overload your customers.
Test & Learn: Constantly experiment with different configurations & monitor analytics to see what strategies work best!
Highlight Savings: If certain products offer discounts when purchased together, be sure to indicate that – everyone loves a good deal!
Continuous Update: Regularly update your suggested products based on current stock, trends, & user feedback.

Conclusion

Boosting your sales & engagement in your Shopify store through suggested products is a no-brainer. Whether using apps like Wiser or Perzonalization, or even engaging customers with Arsturn’s chatbot feature, the goal is to create a seamless shopping journey that feels personalized. Remember, every little suggestion counts towards enhancing the customer experience & driving additional revenue. Now go ahead, revamp those suggestions & watch your sales soar!