Generative AI refers to artificial intelligence that can create various forms of content—whether it's text, images, or even predictions—based on datasets it's been trained on. The beauty of generative AI lies in its ability to analyze massive volumes of data and generate insights that can significantly enhance supply chain efficiencies. According to
EY, organizations are increasingly relying on AI for demand planning, procurement, and optimizing delivery processes.
But the real question is: How does this all work in practice? Let’s dive into a case study to understand the practical applications better!