4/17/2025

Tips for Repurposing Content from Your Public Build Across Different Platforms

In the world of digital marketing & content creation, repurposing is like adding sprinkles on a cupcake – it makes everything just a bit sweeter & ensures you get every bit of mileage from your hard work. Whether you're a small business owner, a content creator, or an influencer, harnessing the power of your existing content can maximize your reach & engagement. Today, we’re going to explore some fabulous tips for repurposing your content that you’ve created for your public builds across various platforms.

Understanding the Importance of Content Repurposing

Repurposing content isn't just a nifty trick; it’s an incredibly efficient strategy that allows you to share your ideas, insights, & expertise with different audiences without starting from scratch each time. Think of it this way: if you've already invested time into creating a high-quality piece, why not let that content shine on multiple platforms? According to Buffer, the benefits of content repurposing include:

Increased Reach: Share your content across various platforms to reach different audiences.
Enhanced SEO: More content can lead to more visibility on search engines.
Less Burnout: Fewer new ideas churned from your brain mean less chance of running into creative walls.

Tips for Repurposing Your Public Build Content

Identify Your Best Performing Content
Start by looking at the analytics of your previous posts – which ones resonated most with your audience? This helps you uncover the gold nuggets that are worth reshaping for your public builds. Google Analytics, Social Media Insights, or tools like Buffer can show you engagement levels, clicks, shares, & types of content that sparked discussion. A popular blog post can be a great candidate for repurposing into a podcast episode, webinar, or even a series of bite-sized videos.
Transform Blogs into Visual Content
Not all content has to stay in text form! Use tools like Canva to create infographics, quote graphics, or visuals that summarize the key points of your blog posts. Platforms like Instagram or Pinterest thrive on visual content. A single blog post can be distilled into several engaging visuals, giving your audience a taste of what they can find when they click through to the full piece.
Create Video Content
If your public build has some great tips, why not take a few minutes to film a video sharing those insights? Use TikTok, Instagram Reels, or even YouTube to create short, engaging videos that highlight the main points from your content. The beauty of video is that it catches the viewer's eye & keeps them engaged for longer than text alone might. Don't forget to edit it with tools like Adobe Premiere Rush or Wave.video for a polished finish!
Turn Your Content into Podcasts or Audio Clips
If you have fantastic written content, consider turning it into a podcast episode! You can read excerpts from your posts or have a discussion around the ideas presented in them. Tools like Anchor or Audacity can help you record & upload your audio to platforms like Spotify & Apple Podcasts. This helps you reach out to an audience that prefers listening over reading.
Share Your Posts Through Different Formats
Play around with formats! A single article can be turned into a webinar, webinar into a summary post, or a series of social media posts. For instance, take a long-form reference guide & split it into digestible, fluffy social media tips over a week on platforms like LinkedIn or Twitter. Create mood boards or PDFs as downloadable content in exchange for email subscriptions, thus building your audience more effectively.
Utilize Cross-Promotion
If you've created a new video that digs into the details of your public build, share it with your email list, and ask your subscribers to check it out. Conversely, promote your email sign-up on social media to drive more traffic. This kind of cross-promotion ensures your audience sees your content from various angles, increasing the likelihood they’ll engage with it.
Engage With Your Audience
Don’t just throw your content at them & walk away! Use polls or ask questions in your captions on Instagram or Facebook to encourage engagement. This feedback can give you insights into what your audience understands & what they want more of. Tailoring your future content based on these responses will make your builds MORE relevant & engaging.
Use Email Marketing to Your Advantage
Your email subscriber list is a powerful tool! If you have a niche audience interested in your public builds, send them curated content based on recent posts or popular topics. Use newsletters to keep your audience in the loop about new pieces of content & remind them to check out those repurposed bits of information. Try creating eye-catching subject lines that compel the reader to open up.
Simplify Content Management with Tools
Utilizing platforms like Hootsuite, Buffer, or CoSchedule can streamline the process of managing your repurposed content. Scheduling posts ensures that you aren’t overwhelmed while trying to keep up with multiple platforms. Also, using content calendars will help you map out how your public builds will be showcased over time, preventing any double-ups or missed opportunities.
Analyze Performance & Iterate
Finally, don't forget to track how each piece of repurposed content performs using the insights provided by the respective platforms. Use tools like Google Analytics to see what's working & what isn't. This data will guide your future content strategies & repurposing efforts based on what resonates best with your audience.

Integrating Arsturn into Your Content Strategy

While these tips help you harness the power of your existing content, adding an AI element could significantly amplify your efforts. Arsturn offers an innovative solution to streamline the repurposing process by allowing you to instantly create custom chatbots for your website, enhancing engagement & conversion rates. Whether it's answering questions derived from your content or helping visitors navigate through your public builds, a chatbot can transform visitor engagement into a dynamic & interactive experience.

Why Choose Arsturn?

Customized Chatbots: Tailor the chatbot to reflect your brand voice & style, aligning the chatbot’s responses with your content tone.
Boost Engagement: Engage your audience before content even loads on your site. With quick, responsive chatbots, you’ll answer common queries instantly, keeping readers tied to your site longer.
No Coding Needed: Arsturn’s no-code platform means you can set up your chatbot quickly & efficiently, without needing technical skills.
Integrate Easily: It can be easily embedded into your existing digital spaces, ensuring everyone benefits from this touchpoint.
Valuable Analytics: Gain insights into users' preferences & inquiries, which can guide future content creation & repurposing.

If you’re ready to elevate your content game? Check out Arsturn today & claim your chatbot for free with no credit card needed. Don’t miss out on this chance to enhance that meaningful engagement!

Final Thoughts

Repurposing content from your public build across different platforms is all about being strategic, innovative, & a tad bit creative. Remember that it’s not just about recycling old content; it’s about adding new life & reaching new audiences. By following the tips mentioned above & integrating tools like Arsturn into your strategy, you can ensure that your content is not only seen but truly resonates with your audience!

So go out there, repurpose that fabulous content of yours, & watch your engagement rates soar!