Leveraging Social Media to Share Your Journey While Building an MVP in Public
Z
Zack Saadioui
4/17/2025
Leveraging Social Media to Share Your Journey While Building an MVP in Public
In the world of startups, the concept of a Minimum Viable Product (MVP) stands out as a critical step. It’s all about launching quickly with something that works, gathering feedback, and iterating. But what if you could amplify your journey by sharing it on social media? Let's dive into how leveraging social media can boost your MVP development and help you connect with your audience while you are openly building in public.
Why Build Your MVP in Public?
Building your MVP openly allows you to engage with your audience from the very start. The idea is not just to create a product, but to craft a story around that product, showcasing every twist & turn along your entrepreneurial path. Here are some reasons why sharing your MVP journey is beneficial:
1. Real-Time Feedback
Sharing your development progress invites immediate feedback from your audience. When you post updates, you can receive suggestions, criticisms, or even encouragement in real-time. This feedback loop can help refine your product before it launches. It's like having a personal focus group at your disposal!
2. Accountability
Openly documenting your journey fosters a sense of accountability. Your followers know what you’re working on, which can motivate you to stay focused & brave through the challenges. It becomes harder to let procrastination take over when you have a whole audience cheering you on!
3. Building a Community
Social media is all about CONNECTIONS. By sharing your vulnerabilities & triumphs, you create opportunities for others who resonate with your journey to engage & support you. This can lead to valuable connections with potential customers, mentors, & even investors.
4. Showcasing Transparency
In today’s world, transparency attracts loyalty. People appreciate authenticity, so when you let them in on your development process, it builds TRUST. By sharing your learnings and challenges, you not only become relatable but can also build a solid foundation of loyal followers.
Creating Your Social Media Strategy
Identify Your Audience
Before plunging into social media, it’s crucial to determine who your target audience is. What platforms do they use? What kind of content resonates with them? According to eMarketer, platforms like Facebook, Instagram, and TikTok boast millions of users, but choosing the right ones for your niche matters.*
Choose Right Platforms
Once you’ve pinpointed your audience, focus on the platforms where they hang out. LinkedIn could be ideal for B2B MVPs, while Instagram may be better suited for a visually appealing product. Don’t try to be everywhere at once. Instead, choose 1-2 platforms and MASTER them!
Determine Your Content Mix
The core of your social media presence will be your content. Aim to strike a balance between promotional posts and engaging content. Based on research, a mix of Motivation, Visibility, and Presence posts (MVP strategy) can help you create engaging social media content that drives interaction and growth.
Motivation (Attract): Share inspirational quotes & personal stories that resonate with your audience.
Visibility (Engage): Ask engaging questions, run polls, or share updates about milestones to generate conversations.
Presence (Connect): Create educational posts that showcase your expertise & latest industry trends, positioning yourself as a THOUGHT LEADER.
Share Your Progress
As you iterate and work towards your MVP, share updates with quick video clips, photos, or even written reflections on the trials you’ve faced & the lessons you’ve learned. Use storytelling techniques to make your content relatable. Your audience will appreciate the behind-the-scenes look, supporting you as you build your product.
Engaging Your Audience
Gather Feedback & Insights
Use polls and surveys on social media to engage your followers. Ask them what features they would like to see in your MVP or which designs resonate more with them. Platforms like Instagram Stories allow you to create quick polls. You could ask a question like, "Which feature should we prioritize? A or B?"
Adapt to Audience Needs
Social media allows you to pivot when necessary. If your followers express a strong preference for certain features, listen to their input. It can save time & resources by validating which direction to take before you invest more time into development. Remember, “Failing Fast” is key in startup culture.
Networking & Collaboration
Consider collaboration with fellow entrepreneurs or influencers who share similar values or are in your target market. Networking can lead to PARTNERSHIPS, whether it’s guest posting, co-hosting events, or even launching a joint venture. Each collaboration can exponentially increase your visibility!
Highlight Your Wins (and Challenges)
Don’t shy away from sharing both your successes and challenges. Celebrate milestones like hitting a beta launch or getting your first user. Share your learning experiences as well. Posting about tough times can create bonds with your audience, showing them you're relatable & human.
Showcase User Stories
Once your MVP is in users’ hands, ask them to share their experiences. User-generated content builds community & validates your work. Encouraging happy customers to post about their experience on social media can work as free marketing for your brand!
Integrate Arsturn to Boost Engagement
While you’re focusing on your social media MVP strategy, consider using Arsturn.com to increase your engagement & conversions. With Arsturn's powerful AI chatbots, you can effortlessly connect with your audience while showcasing your building journey. Here are the perks of using Arsturn:
Instant Custom Chatbots: No coding skills required! Craft chatbots that resonate with your audience’s interests & questions.
Boost Engagement: Engage users effectively before they even step through your website.
Analytics & Insights: Gain valuable insights into how your audience interacts with your bot. It helps refine your MVP while understanding customer needs better!
Don’t miss out on the opportunity to use technology that can enhance your interaction. Experience the ease of effortlessly creating engaging chatbots by checking out Arsturn today!
Measure Your Success
To know if your social media strategy is working, identify Key Performance Indicators (KPIs). Monitor metrics like:
Engagement Rate: How many likes, shares, and comments are you getting?
Follower Growth: Are you gaining followers consistently?
Website Traffic: Are people coming to your site from your social media posts?
Conversion Rate: Are followers turning into customers?
Conclusion
Social media is an invaluable tool while you build your MVP in public, allowing for an open dialogue with your audience. By engaging your followers, showcasing transparency, gathering feedback, & leveraging technologies like Arsturn, you can create a compelling foundation for your startup. So gear up, share your journey, connect with your audience, and let the world witness your innovation unfold!