1/26/2025

Leveraging Etsy Reviews on Your Shopify Store Legally

In today's digital marketplace, having a robust ONLINE PRESENCE is essential for any successful business, especially those that navigate between platforms like Etsy. If you're currently selling on Etsy & looking to expand your reach by creating a Shopify store, you might be wondering how to effectively leverage your existing Etsy reviews legally. Reviews hold powerful sway over potential buyers, building credibility & trust. Let’s explore how you can do this while staying on the right side of the law.

Why Reviews Matter

Customer reviews are critical for several reasons:

Establish Trust: Shoppers are generally skeptical when purchasing online. Seeing positive reviews from previous customers can EASE their concerns & encourage them to buy.
Boost Conversion Rates: Good reviews can significantly enhance your conversion rates by increasing buyer confidence in your products. People love social proof – knowing others have had positive experiences can push them to make that purchase.
Improve SEO: Reviews can enhance your search engine optimization (SEO). User-generated content can add relevant keywords, potentially improving your site's ranking.
Driving Sales: A well-reviewed product often sells significantly better than an unreviewed competitor product. Customers are more likely to choose products with multiple positive testimonials.

Understanding Etsy Reviews Legality

Before diving into how to use these reviews on your Shopify store, let's clarify the legal aspects. According to Etsy’s Seller Policy, sellers must ensure that they have the right to use customer feedback. Essentially, you can use reviews as long as you:

Obtain Permission: Always ask for permission from the buyers before using their reviews on another platform like your Shopify store. This is especially important if the review includes identifiable information about the buyer.
Avoid Misrepresentation: Make sure that the use of those reviews does not mislead customers about the nature or source of your products. Presenting reviews in a way that suggests they are from your Shopify store could lead to issues of trust & transparency.

Steps to Legally Use Etsy Reviews on Shopify

1. Export Your Etsy Reviews

The first step is getting your reviews from Etsy. Etsy allows you to export your reviews in a CSV format. Check out Etsy’s Export Reviews guide for detailed steps. Typically, you would:

Go to your Etsy Shop Manager.
Navigate to Settings > Options.
Under Download Data, select Download Reviews.

This will provide you with a CSV file containing all customer reviews.

2. Request Permission from Reviewers

Once you have your reviews, it's crucial to reach out to customers & ask for their permission to use their reviews on your Shopify store. This can be done through an email or a direct message via Etsy. You might say something like:

Subject: Request to Use Your Etsy Review on My Shopify Store
Hi [Customer Name],
I hope you're doing well! Thank you once again for your thoughtful review on my Etsy product, [Product Name].
I'm currently expanding my business & creating a Shopify store. I would love to feature your review on my new website. Would it be okay for me to use it?
I greatly appreciate your support!
Best regards, [Your Name] [Your Etsy Shop Name]

By ensuring that you have permission, you not only avoid legal ramifications but also show respect for your customers’ opinions.

3. Format the Reviews Properly

Next up, you'll need to format the reviews to fit the style or theme of your Shopify store. This may involve simply copying the text, or perhaps creating more visually appealing images or quote graphics that you can place on product pages, landing pages, or even in your marketing materials. There are a variety of tools you can use to create eye-catching quote images:

Canva
Adobe Spark
Snappa

4. Import Reviews Using a Third-Party App

One of the best ways to get your reviews integrated into your Shopify store legally & seamlessly is by using apps specifically designed for this purpose. An example of such an app is the Reputon Etsy Reviews app, which allows for easy integration of Etsy reviews onto your Shopify site.

Steps to integrate:

Go to the Shopify App Store & find the preferred review app.
Follow the installation steps, ensuring that your Shopify store settings are aligned with the app’s requirements.
Connect your Etsy account to pull in the reviews if required.
Customize how the reviews will be displayed on your store, choosing from various styles (list, carousel, etc.).

5. Maintain Transparency

When displaying reviews, be transparent about where they originated. Instead of claiming the reviews are from your Shopify store, clearly state that they come from your Etsy shop. This helps maintain credibility & can further enhance customer trust.

6. Highlight Reviews

Don’t shy away from showcasing not just individual testimonials, but also overall ratings & trends. You want potential customers to see the BIG PICTURE—how your shop performs as a whole. This can be done through:

Ratings Badges: Display average star ratings prominently on your Shopify store.
Customer Testimonials Section: Create a dedicated landing page for reviews & testimonials curated from Etsy.

Promote Your New Store

Apart from just transferring your reviews, it’s crucial that you MARKET your new Shopify store efficiently:

Social Media: Leverage your social media platforms to share links to your Shopify store. Use snippets of positive reviews to garner interest.
Email Marketing: Send out newsletters to your existing email list, announcing your new store, & perhaps offering an exclusive discount for your Etsy customers.
Collaborate with Influencers: Partner with social media influencers in your niche to promote your Shopify store. Encourage them to highlight some great reviews to their large audiences.

Conclusion

Leveraging your Etsy reviews on your Shopify store can be an excellent strategy to build credibility, enhance customer trust, and ultimately drive sales. Always ensure you're keeping it LEGAL by obtaining permission & staying transparent about the reviews’ origins. By following these steps, you can harness the power of social proof & elevate your Shopify presence.

Remember, if you're looking to enhance audience engagement even further, don’t forget to check out Arsturn, a powerful tool to create custom AI chatbots for your website, boosting conversions & interacting with your customers in a meaningful way.

So, ready to take your reviews across platforms? Let’s get started on your journey to a MORE ENGAGING online presence!