1/28/2025

Innovations in Shopify: Exploring New Features for 2023

As we sail into 2023, it's an EXCITING time for Shopify users and developers alike. With the emerging trends in eCommerce, innovations are sprouting across the platform like mushrooms after rain. Shopify continues to enhance its service offerings to empower merchants, developers, & partners to CAPTURE more opportunities in the digital marketplace. Let’s dive into the NEW features and tools introduced in 2023 that promise to revolutionize the way businesses operate on Shopify.

1. Customer Accounts Extensibility

One of the hallmark features rolled out in 2023 is the Customer Accounts Extensibility. Developers have been given the ability to customize and enhance the customer account experience. This means you can build unique extensions for new customer account pages like order status and customer profiles - perfect for tailoring the experience to your brand's identity. Learn how you can start building by checking out the developer preview.

You also get the chance for co-marketing opportunities when launching new “Customer Accounts Extensions” in the Shopify App Store that could help in boosting visibility and user engagement.

2. Gift Mode on Shopify Supply

The cozy vibes just got a little cozier with the introduction of a Gift Mode on Shopify Supply. Now, merchants can offer gift selections alongside their product offerings which helps capture holiday shopping traffic. They are even giving users an additional 15% off with code

CTRLGIFT

. So for all those looking for perfect presents, this feature is a GAME CHANGER.

3. Checkout Extensibility & Thank Order Status Pages

Shopify Plus merchants received a boost with the Checkout Extensibility feature. It allows for a more customizable checkout experience which is safe, performant, & ready for upgrades. By integrating thank you pages with checkout, merchants can guide customers through the entire purchase journey and improve conversions. To see what’s new regarding Shopify’s Checkout, don’t miss out on their Checkout Extensibility updates.

4. Selling Plan API Enhancements

Shopify has also rolled out enhancements to its Selling Plan API. Now, merchants can automatically apply discounts to subscription products, boosting the attractiveness of memberships and recurring revenue models. The ability to utilize different types of discounts—product or order discounts, as well as free shipping discounts—makes managing subscription-based products a breeze. For more insights on making the most of your selling strategy, visit Selling Plan API updates.

5. Full-Funnel Google Analytics Attribution

In a quest to help businesses measure success more effectively, Shopify introduced Full-Funnel Google Analytics Attribution. This enables developers to track theme install events as part of an existing integration with Google Analytics, giving merchants valuable insights into marketing performance. From understanding customer touchpoints to conversion pathways, this is a step towards greater marketing accountability. Explore the new analytics features in the Shopify Theme Store.

6. AI-Generated Product Descriptions with Shopify Magic

Get ready for an ARSENAL of marketing support with Shopify Magic! This new AI-powered feature allows merchants to generate compelling product descriptions in seconds. No longer will you struggle to find the right words—just feed a few product details, and let the AI do the heavy lifting! Check out how Shopify is harnessing AI to help YOU sell more, using tools that empower multitasking and innovative thinking. Learn more about this at AI-generated product descriptions.

7. Custom Payment Gateway Integration

Previously, integrating custom payment gateways was a complicated setup process. But not anymore! Shopify now offers clear guidelines for setting up custom payment gateways directly on the platform. This makes it easier for merchants in countries without native Shopify Payment support to still process transactions seamlessly. For information on how to get started with this, visit the Shopify Community.

8. Augmented Reality Rollouts

Augmented Reality (AR) features have started taking prominence in retail and Shopify merchants are not left behind. With tools enabling product visualization in customers’ environments through AR, merchants can offer a more engaging shopping experience. Browsing products is now more interactive, which can increase conversion rates significantly. For an overview of how retailers are utilizing AR, be sure to read through this intriguing piece on Augmented Reality in Retail.

Why Use Arsturn for Enhanced Engagement?

With all these new features launching, engaging customers effectively is critical for staying ahead. That’s where Arsturn comes into play! Arsturn offers the PERFECT SOLUTION for brands wanting to create CUSTOM CHATGPT chatbots that help engage audiences LIKE NEVER BEFORE. It’s a no-code AI chatbot builder that allows brands to boost engagement & conversions effortlessly.

Benefits of Using Arsturn:

Effortless no-code creation: Build chatbots within minutes without tech skills.
Adaptable for various needs: Perfect for influencers, local businesses & eCommerce.
Insightful analytics: Gain valuable insights into user interests.
Instant information: Chatbots provide instant responses to customer queries, increasing satisfaction.
Customizable branding experiences: Fully customize the chatbot to reflect your brand identity.

Begin creating your own chatbot today with Arsturn! Explore the unlimited potential of conversational AI and heighten your connections across digital channels.

Conclusion

Shopify is continuously innovating to ensure businesses are armed with the best tools to thrive in this rapidly evolving digital landscape. From customer account enhancements & selling plan APIs to AI-generated product description capabilities & AR integrations, Shopify is pushing the envelope to create dynamic selling experiences. Don’t forget to take advantage of Arsturn’s chatbot creation capabilities to enhance user engagement and conversion in tandem with these new Shopify features. It’s not just about changing the game; it’s about winning!