1/26/2025

Incorporating Payment Details in Shopify Emails

Shopify has revolutionized how we approach online businesses, giving entrepreneurs from all walks of life tools needed to thrive in the digital space. One of the most critical components of any online sale is communication, particularly through transactional emails. Today, we're going to explore incorporating payment details in Shopify emails to ensure your customers get the best service and experience possible.

Why Payment Details Matter

When a customer makes a purchase, they're not just looking for an order confirmation; they want assurance that every detail is correct. Payment details in emails provide transparency, build trust, & reduce anxiety about the ordering process. Emails showing payment method details (like credit card info or payment gateway details) can:

Enhance Customer Experience: Emails that clearly convey payment changes allow users to feel more in control of their purchase.
Reduce Chargeback Requests: Clear transaction documentation can help lower disputes.
Foster Brand Loyalty: Customers are more likely to return to businesses that keep them informed.

Types of Payment Details to Include

Payment Method: It’s crucial to specify the payment method used—whether it’s a credit card, PayPal, or another option. Clarity here eliminates hassles in case customers dispute charges or seek refunds.
Last Four Digits: If using a credit or debit card, include the last four digits to give comfort without compromising security.
Transaction IDs: Supply transaction numbers for easy reference in case customers need to contact support for queries.
Order Status: If relevant, update the customer on the order's payment status—pending, complete, or refunded.

Crafting the Right Email Template

In Shopify, it's essential to have clear, structured templates that incorporate this information. According to the Shopify Community, customizing your order confirmation email involves navigating to Admin -> Settings -> Notifications -> Order Confirmation -> Edit Code. You’ll likely use Liquid, Shopify's templating language, to extract and display the necessary payment information.

Code Snippet Ideas

Integrating these details can be tricky! Here’s a sample code snippet for your order confirmation email that showcases how you can include payment info:

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{% if order.transactions.size > 0 %}
  <h3>Payment Method</h3>
  <ul>
    {% for transaction in order.transactions %}
      <li>Card Type: {{ transaction.payment_details.credit_card_company }}<br>
      Last Four Digits: ****{{ transaction.payment_details.credit_card_number | slice: -4 }}<br>
      Transaction ID: {{ transaction.id }}</li>
    {% endfor %}
  </ul>
{% endif %}

This code will loop through each transaction associated with an order & display the payment method. It can be customized according to the payment gateway used.

Handling Manual Payment Methods

If you're using Manual Payment methods like Bank Transfers, the emails need additional clarity. A common scenario involves needing a distinct email template to inform customers about bank transfer instructions. An entry on the Shopify Community mentions needing a different email confirmation for these transactions, where you might want to say: "Your order is being processed... However, please make sure to follow these bank transfer instructions!"

Here's how to incorporate that into your code:

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{% if gateway == 'bank_transfer' %}
  <h3>Total Amount Due</h3>
  <p>Please ensure to transfer the total amount to:</p>
  <p>Your Bank Account Info...</p>
{% endif %}

Having a clearer structure like this keeps the user informed & fulfills all requirements.

Summary of Benefits

Incorporating payment details not only facilitates a smoother customer experience but also enhances your credibility as a merchant. Here’s a recap:

Increased Transparency: Builds solid trust with your audience.
Customer Convenience: Helps customers resolve payment-related issues faster.
Brand Loyalty: A proactive approach in communication encourages repeat orders.

The Importance of Customization

Many businesses overlook email customization, opting for the default templates Shopify generates. However, standout brands create bespoke email designs that reflect their mission, vision, & values. According to the Shopify Blog, personalization makes a HUGE difference!

How to Tailor Emails in Shopify

Shopify allows easy customization through apps like Orderly Emails. This app lets you take control of the look and feel of your notifications, easily matching them with your brand identity. You can:

Customize colors & fonts.
Add images & logos.
Include special offers or promo code reminders.

Leveraging Arsturn for Enhanced Engagement

To elevate your customer engagement further, consider using Arsturn. With Arsturn, you can easily create custom ChatGPT chatbots on your website that provide instant responses & collect user satisfaction data. Here’s how Arsturn complements your Shopify emails:

Instant Customer Support: Chatbots can answer payment-related queries instantly.
Engagement Boost: Customers receive replies before they even have to check their emails!
Data Collection: Understand your audience better based on their questions regarding payments or order statuses.

Arsturn's versatile chatbots save you development time while maintaining an excellent user experience. Best part? You can get started for FREE with no credit card required!

Wrapping Up

Incorporating payment details into your Shopify emails is essential to building customer confidence & ultimately, your brand's loyalty. Start leveraging your transactional emails effectively, personalize them, & consider utilizing AI chatbots with Arsturn to create an exceptional shopping experience.

By focusing on clear, accurate communication while embedding necessary payment updates, you’re setting your online store on the path to enhanced customer engagement, satisfaction, & recurring business. People LOVE knowing they have control & clarity!