How to Repurpose One Blog Post into a Week of Social Media Content with AI

The "Why" Behind Repurposing: More Than Just Saving Time

• Reach a Wider Audience: Not everyone who follows you on Twitter also follows you on LinkedIn or Instagram. Each platform has its own unique user base. By repurposing, you're meeting people where they are, in the format they prefer. Someone who would never read a 2,000-word blog post might happily watch a 60-second Instagram Reel that summarizes the key points.
• Boost Your SEO: Believe it or not, repurposing can actually help your SEO. When you create multiple pieces of content around the same core topic, you're building topical authority in the eyes of search engines. Plus, all those social media posts can drive traffic back to your original blog post, which is a major signal to Google that your content is valuable.
• Reinforce Your Message: Have you ever heard of the marketing "Rule of 7"? It suggests that a potential customer needs to see or hear a brand's message at least seven times before they take action. Repurposing is the perfect way to do this without being annoying. By presenting the same core ideas in different ways, you're reinforcing your message & making it stick.
• Get Better ROI on Your Content: Let's be real, creating content costs time & money. Repurposing is one of the most effective ways to maximize your return on that investment. In fact, some studies have shown that repurposed content can generate more leads than original content. It just makes sense – you’re getting more mileage out of the hard work you’ve already done.

The Game Plan: One Blog Post, Seven Days of Content

• The Goal: Establish authority & start a professional conversation.
• The Content: A text-based post that summarizes 3-4 key takeaways from your blog post. Frame it as a "hot take" or a lesson you've learned.
• How AI Helps: Use an AI tool like Taplio or Copy.ai, which are specifically designed for LinkedIn. You can paste in your blog post URL, & the AI will generate several post options with a conversational, professional tone. It will even help you write a strong hook to grab attention in the feed.
• Pro Tip: Keep paragraphs short (1-3 lines max) & end with a question to encourage comments. For example: "I've found that focusing on mobile-first design is non-negotiable for a great UX. What's one UX tip you swear by?"

• The Goal: Break down your blog post into bite-sized, shareable nuggets of information.
• The Content: A Twitter thread that covers all 10 points from your blog post, with each tweet focusing on a single point.
• How AI Helps: Tools like Hoppy Copy or LongShot AI are great for this. You can input your blog post, & the AI will generate a series of tweets that are concise & engaging. Some tools even let you specify the number of tweets in the thread & whether or not to use emojis.
• Pro Tip: Make sure the first tweet is a strong hook that makes people want to click "Show this thread." The last tweet should have a clear call-to-action, like "For a deeper dive, check out the full blog post here: [link]."

• The Goal: Visually present the key information from your blog post in a "swipeable" format.
• The Content: A 5-10 slide Instagram carousel. The first slide should be a catchy title. Each subsequent slide can cover one of your 10 UX tips, with a simple graphic or icon. The last slide can be a CTA to read the blog post.
• How AI Helps: This is where AI gets really fun. Tools like Lumen5 or Pictory.ai can take your blog post & automatically create a video or a series of images. You can also use AI-powered design tools like Canva, which have templates specifically for Instagram carousels. Some AI tools will even suggest background images or videos for each frame of your carousel.
• Pro Tip: Keep the text on each slide minimal. You want it to be easily readable on a small screen. Use your brand's colors & fonts for a consistent look.

• The Goal: Create eye-catching, shareable graphics that highlight key quotes or statistics from your blog post.
• The Content: 3-4 simple graphics with a powerful quote or a surprising statistic from your article.
• How AI Helps: Use your AI writing assistant to pull out the most impactful sentences or data points from your blog post. Then, use an AI design tool to quickly create a variety of branded graphics. This is a great way to create a batch of content in a short amount of time.
• Pro Tip: These graphics can be shared on Instagram, Facebook, LinkedIn, & even Pinterest. Make sure your website or brand logo is clearly visible on the graphic.

• The Goal: Create a short, engaging video that summarizes the blog post in a fun, dynamic way.
• The Content: A 30-60 second video where you (or an AI-generated avatar) talk through 3-5 of the most important UX tips from your blog post.
• How AI Helps: This is where it gets REALLY cool. AI tools can now help you write a video script, suggest visuals, & even generate the video itself. Some tools can create animated videos from your text, while others can help you find trending audio to use in your Reel. You can even use AI to generate subtitles, which is a must for social media videos.
• Pro Tip: Hook viewers in the first 3 seconds. Use on-screen text to highlight key points as you say them. And don't forget a CTA at the end!

• The Goal: Repurpose the entire blog post for LinkedIn's native article format to reach a new audience.
• The Content: A full-length LinkedIn article that is a slightly edited version of your original blog post.
• How AI Helps: You can use an AI writer to help you rephrase certain sections of your blog post to have a more professional & conversational tone suitable for LinkedIn. You can also ask it to generate a few different headline options to see what might perform best.
• Pro Tip: Break up the text with headings, bullet points, & images to make it easy to read. At the end of the article, link back to your website or other relevant resources.

• The Goal: Engage with your audience directly & position yourself as an expert on the topic.
• The Content: A simple text post on LinkedIn, Facebook, or Twitter that says something like, "I've been talking a lot about website UX this week. What questions do you have? Ask me anything in the comments!"
• How AI Helps: This is where a tool like Arsturn comes in handy. If you start getting a lot of the same questions, you can use that information to train a custom AI chatbot for your website. That way, when people visit your site after seeing your social media posts, they can get instant answers to their questions, 24/7. Arsturn helps businesses create these no-code AI chatbots trained on their own data, which is an amazing way to boost conversions & provide a personalized customer experience.

Best Practices & Pro Tips (The Human Touch)

• Always Edit & Personalize: AI-generated content is a fantastic starting point, but it should never be the final product. Always review the output, tweak the language to match your brand's voice, & add your own personal insights. Readers can spot robotic tone a mile away.
• Know Your Audience on Each Platform: What works on LinkedIn won't necessarily work on TikTok. LinkedIn is professional, Twitter is conversational, & Instagram is visual. Pay attention to the nuances of each platform & tailor your content accordingly.
• Focus on Your Best-Performing Content: Not sure which blog post to start with? Look at your analytics! Choose a post that has already proven to be popular with your audience. This increases the chances that your repurposed content will also be a hit.
• Don't Be Afraid to Experiment: Try different formats, different tones, & different AI tools. Track your results to see what resonates with your audience. The more you experiment, the better you'll get at this.

The Future of Content Creation is Here