Why Use Filters in Shopify?
Filters are an ABSOLUTE game-changer in eCommerce. They allow shoppers to sort through your products by various attributes, such as price, size, color, and much more. This not only makes it easier for your customers to find what they need but also enhances the overall shopping experience!
In fact, a well-structured filtering system can lead to INCREASED sales conversion rates. With Shopify’s filtering system, shoppers can search and discover items faster than ever. Let's get started by enabling these advanced filters using the Shopify Search & Discovery app!
Getting Started with Shopify Filters
To begin, you’ll want to ensure your Shopify store is using the
Online Store 2.0 Theme. If you're unsure if your theme supports filtering, you can check this by going to your
Shopify admin, navigating to
Content > Menus. If you don't have an Online Store 2.0 theme installed, don’t panic! You can find a suitable theme in the
Shopify Theme Store.
Step 1: Install the Shopify Search & Discovery App
This app is your best friend when it comes to enabling advanced filters. Here’s how to set it up:
- Navigate to the Shopify App Store and search for the Search & Discovery app. You can find it here.
- Follow the prompts to install the app. It's a quick process, so you won't waste any precious time!
Step 2: Add Filters to Your Store
Once the app's installed, we can dive into creating filters. Here’s a simple rundown of how to enable advanced product filtering:
- Open the Search & Discovery app from your Shopify admin.
- On the dashboard, click on Filters.
- Click on Add filter to create your desired filter.
- You can create standard filters like Availability, Category, Price, Product type, and Tags.
- You can also create Custom filters based on product options and metafields that you’ve assigned to your products.
- Once you select the filter source, customize its settings. For example, you might want to rename the filter label for user-friendliness.
- Click Save once you’ve made all your adjustments!
Step 3: Grouping & Sorting Filter Values
After adding your filters, you'll probably want to keep things neat & tidy. You can do this by grouping similar filter values together. For instance, if you have a Color filter, you can group Light red, Burgundy, and Ruby under a single label like Red. Here’s how:
- Go to the filter you want to group.
- Click on Manage values.
- Group the values accordingly and choose Create group!
Also, you can sort these filters the way that suits your store best. You can either use Automatic Sort for an easy-peasy alphabetical order or set a Manual Sort to position values as per your preference. Just grab those values and drag them into place! 😎
Step 4: Customize Your Filter Appearance
Once you’ve got your filters set, why not customize how they LOOK? You can modify the appearance within the app to match your brand's aesthetic. To do this:
- Access the filter under Filters.
- Explore the options to modify the visual display settings.
You can even include visual swatches for colors or patterns, giving your customers a more engaging view of their options. Utilizing imagery not only enhances the user interface but also boosts the functional appeal of the filters.
Step 5: Referencing Your Filters in Collections
Now that your filters are primed for action, it’s time to let your product collections know about them. Here’s how:
- Head to Online Store > Themes in your Shopify admin.
- Click Customize on the theme you’d like to adjust.
- Select Collections from the top dropdown. Select the collection you'd like to add filters to.
- Scroll down to find the Product Grid settings. Here’s where all your magic happens! You can enable filters for a specific collection page using settings located there.
- Don’t forget to Save your changes!
Important Considerations
- Ensure you are NOT exceeding the 100 filter values limit in any given collection—this is key to smooth operation.
- Always double-check your filter behavior settings. You want to decide if selections should filter results based on AND logic (showing products meeting ALL selected criteria) or OR logic (showing products meeting ANY criteria).
- Keep an eye on empty values in filters. Hiding unnecessary empty filter values will declutter your customer’s shopping experience.
Why Use Arsturn for Customer Engagement?
With all these filters, it’s the perfect time to start thinking about improving Customer Engagement! Here’s where
Arsturn comes into play. Not only can you set up advanced filters, but with Arsturn, you can also create customizable chatbots that engage your audience INSTANTLY!
Imagine having an AI chatbot working around the clock to answer customer queries, guiding them towards the right products filtered just for them. This kind of CONVERSATIONAL AI can significantly boost your conversion rates, making your customers feel more connected to your brand. At Arsturn, customization is at your FINGERTIPS, ensuring you'll be able to reflect your unique brand while providing consistent and instant engagement across your digital channels!
Benefits of Using Arsturn:
- Effortless Creation: Create your chatbot without any coding skills.
- Adapt to Various Needs: Train your chatbot for every purpose – customer inquiries, FAQs, and so much more!
- Insights & Analytics: Get to know your customers better with insightful data.
- Customization: Personalize the chatbot reflect your brand identity.
- User-Friendly Management: Easily manage chatbots without sweating the techy stuff!
Conclusion
Enabling advanced filters in Shopify collections is a straightforward process that can significantly improve your store's functionality and overall customer experience. Pair these sophisticated filtering options with an AI-powered chatbot from
Arsturn for a truly comprehensive approach to online retail success. With this combo, you're not just meeting customer expectations but EXCEEDING them!
Now go ahead and implement these filters to optimize your Shopify store?! 👍 💪
Happy Selling! 🛒