1/23/2025

How to Create Dynamic Product Pages on Shopify: Using Custom Variants

If you're looking to take your Shopify store to the next level, understanding how to create DYNAMIC product pages using CUSTOM VARIANTS is a must! In this post, we’ll walk you through everything from the basics of dynamic product pages to advanced customization techniques. Plus, we’ll show you how tools like Arsturn can revolutionize your online store’s engagement and conversions!

What Are Dynamic Product Pages?

Dynamic Product Pages on Shopify automatically adjust their content based on various factors, making them engaging & personalized for your customers. These pages can include different images, text, pricing, and more based on customer selections and other data inputs. This adaptability enhances the shopping experience by allowing customers to see what they’re most interested in without having to sift through generic information.

The Importance of Custom Variants

Custom Variants are a key feature in Shopify allowing your products to have multiple variations, such as size, color, or materials. Instead of creating multiple product listings for every variation, you can use a single product page with options that customers can select directly. This simplification not only helps with inventory management but also keeps your store organized and user-friendly. Plus, how great would it be to give your customers more choices with less clutter?

Setting Up Dynamic Product Pages with Custom Variants

To build great dynamic product pages in Shopify, follow the steps below:

1. Create a Shopify Product

Log into your Shopify Admin.
Click on "Products" > "Add Product".
Here, you’ll INPUT all the necessary information like title, description, images, etc.

2. Add Custom Variants

In the product details page, scroll down to the Variants section.
Click on "Add variant". Specify your options (like size or color) to create your variants.
For example, if you sell T-shirts, you might offer options for Size (Small, Medium, Large) and Color (Red, Blue, Green).

3. Customize Your Variant Options

This is where it gets exciting. Not only can you set up your variants, but you can also tailor their presentation using specific strategies:

Use Metafields: Shopify Metafields allow you to store additional information about products, variants, or collections. You can set metafields for each variant, conveying vital details like fabric type or care instructions. Learn more about metafields here.
Custom Images for Variants: Per Shopify's instructions, you can upload different images for each variant. When a customer selects a specific size or color, the corresponding image should automatically display. This visual confirmation can significantly boost confidence in the purchase.

4. Dynamic Content Using Liquid*

Liquid is the templating language that powers your Shopify store. Using Liquid allows you to pull in dynamic data based on the variants customers select. You can add dynamic content blocks using conditions.

Code example:

liquid
{% if product.selected_variant == 'Small' %}
  <p>Perfect for slim fits!</p>
{% endif %}

This code will add special messages or additional information based on the variant selected, providing a richer experience for users.

5. Use Apps for Enhanced Functionality

There are numerous Shopify apps designed to help with variants and dynamic data management. For instance:

Easify Product Options: A robust app designed to allow easy customization options & conditional logic.
Variant Option Product Options: Another great tool that streamlines product options and variants.

Both of these apps facilitate complex variant setups without needing to touch any code.

Best Practices for Dynamic Product Pages

Here are some tips to ensure your dynamic product pages are effective:

High-Quality Images: Always use high-resolution images that clearly represent your products. Customers should be able to zoom in to see details and textures.
Clear Descriptions: Use concise, jargon-free language to describe the benefits of each variant.
Customer Reviews: Featuring customer reviews and ratings can significantly influence purchasing decisions.
Responsive Design: Ensure your product pages are mobile-friendly since a large number of users shop via mobile devices.

Boost Engagement with Arsturn

As you begin developing dynamic product pages, consider integrating an AI chatbot from Arsturn. With Arsturn, you can:

Enhance Engagement: Use AI chatbots to automatically engage customers on your product pages, answer FAQs, and provide personalized shopping experiences.
Instant Responses: The chatbot can respond to common inquiries about product variants, shipping times, and more, ensuring your customers feel supported throughout their shopping journey.
Customization: Create a chatbot that reflects your brand's style and is tailored to assist customers directly with their specific needs.

How to Get Started with Arsturn

Simply visit Arsturn.com and create your custom chatbot in a few easy steps. With no code required, you can integrate it into your Shopify store and start enriching user interactions without hesitation.

Conclusion

Creating dynamic product pages on Shopify using custom variants isn’t just a smart move, it’s essential in today’s e-commerce landscape. By following the steps outlined above, you’ll start crafting more appealing shopping experiences that convert visitors into customers. Plus, implementing a solution like Arsturn will only add to your store’s capabilities, making customer interaction seamless.

Ready to create your own engaging product pages? Dive in today, and let's transform your Shopify store together!