Harnessing the Power of Video Content While Sharing Your Public Build Journey
Z
Zack Saadioui
4/17/2025
Harnessing the Power of Video Content While Sharing Your Public Build Journey
In the ever-evolving landscape of digital marketing, videos have emerged as a cornerstone of engagement strategies. As you've seen, platforms like YouTube, TikTok, & Instagram are not just for entertainment anymore – they’re powerful tools for storytelling & brand building. This means leveraging video content while embarking on your public build journey can significantly amplify your reach & connections. So, how do you harness this energy effectively? Let’s dive in!
Understanding the Build in Public Concept
The “Build in Public” movement refers to the practice of openly sharing your journey as you create & grow a project or business. This concept has become increasingly popular with entrepreneurs & creators alike, fostering transparency & connection with audiences. When you include video content in this journey, you create immersive narratives that your audience can engage with deeply.
Why Video Content?
Increased Engagement: Videos hold people’s attention significantly longer than text or static images. According to research, 86% of marketers believe video is the best tool for increasing engagement. With mobile video consumption on the rise, it's a no-brainer to harness video to captivate your viewers.
Building Relationships: Sharing your process in a video format humanizes your brand. Audiences appreciate authenticity, & showing your struggles & victories creates trust. This transparency helps in forming deeper connections with followers who feel like they are part of your journey.
Showcasing Growth: As you progress in your build journey, video provides a visual narrative that showcases your evolution. This not only helps in documenting your milestones but also serves as inspiration for others who might be on a similar journey.
Crafting Your Video Content Strategy
Creating a video content strategy starts with identifying what you want to achieve. Here’s a streamlined guide to help you flesh it out:
Step 1: Define Your Audience
Without understanding who you’re speaking to, it’s hard to create relevant content that resonates. Take the time to research your target audience’s interests, demographics, & preferences.
Step 2: Decide on the Type of Video Content
Depending on your audience, choose video types that will work best for your narrative. Here are some ideas to get you started:
Vlogs: Share daily or weekly updates about your build journey. This format allows for casual & real conversations with your audience.
Explainer Videos: Use these to break down complex concepts related to your build. They’re great for educational purposes.
Behind-the-Scenes: Show your audience what goes into your project – the brainstorming sessions, the late nights, etc. This builds relatability.
Live Q&As: Engage with viewers in real-time. This connection builds community.
“Finish Line” Reveals: When your project reaches a significant milestone, capture the moment! Reveal videos create excitement & celebrate achievements.
Step 3: Create Compelling Scripts
Even if your style is informal, a bit of planning goes a long way. Jot down key points you want to hit in your videos. This can include:
The challenges faced
Lessons learned
Upcoming plans
Tired of managing multiple tools to collaborate on scripts? Check out Arsturn’s amazing features to streamline your workflows!
Step 4: Invest in Quality Production
While you don’t need to break the bank, investing in decent equipment (like a good camera & microphone) can significantly enhance production quality. Arguably, sound quality improves the video experience as much as video visuals.
Step 5: Edit & Optimize Your Videos
Good editing is key! Utilize tools to help make your content pop. Remember, including elements like subtitles or graphics on-screen can make your content more engaging for viewers who may be watching without sound.
Step 6: Promote Your Videos
Once your video is ready:
Share across social media platforms where your audience is active.
Consider cross-posting snippets on TikTok, Instagram, & LinkedIn.
Engage with your viewers by responding to comments & asking for feedback.
Step 7: Analyze & Adjust
After your videos go live, keep an eye on metrics. Metrics like engagement rates, watch times, & audience retention can help shape your future content strategy. Adjust based on what your audience enjoys the most!
The Double-Edged Sword of Feedback
When sharing your journey publicly, feedback plays a big part. Embrace it. Positive feedback can motivate you, while constructive criticism can guide your revisions. Keep your audience in the loop as you adapt – let them know you’re listening!
Promote Your Build Journey with Arsturn
Looking to level up your engagement? Consider using Arsturn to create custom chatbots that can help you engage even further. With Arsturn, you can:
Design Your Own Chat Bot: Craft conversational chatbots that match your brand.
Enhance Communication: Share updates or answers to FAQs seamlessly.
Gather Feedback: Use your chatbot to understand what content resonates best with your audience.
Arsturn allows you to leverage AI to create impactful connections with your audience, enhancing their experience while they follow your public journey. Whether it’s managing inquiries about videos or responding to comments, a chatbot can free up time for you to focus on creating content.
Final Thoughts
Harnessing the power of video content while sharing your public build journey is a recipe for success in today’s digital world. With authenticity, storytelling, & strategic planning, you can forge genuine connections with your audience, inspiring them every step of the way. Remember, the journey is just as important as the destination–so capture it well!
Embrace the creativity that video allows, connect with your followers, & take them along for the ride. What are you waiting for? Start your video journey today!