The need for real-time data analytics has become increasingly apparent as businesses navigate a
DATA-DRIVEN landscape. The ability to make timely, informed decisions gives organizations a significant competitive edge. Real-time analytics refers to the practice of analyzing data as it enters the system, providing
IMMEDIATE INSIGHTS into ongoing operations. According to
Bernard Marr, companies that leverage real-time analytics can predict customer behaviors, automate business processes, and make intelligent adjustments to their strategies on the fly.