Hey everyone, let's talk about something that's been making HUGE waves in the creative & tech worlds: Google's Gemini Ultra plan & its shiny new video generator, Veo 3. If you've been online at all, you've probably seen the demos. They are, to put it mildly, mind-blowing. Hollywood-level clips generated from a simple text prompt. It's the kind of stuff that gets you dreaming about the future of filmmaking & content creation.

But here's the thing. As someone who's been deep in the AI space for a while, I've learned that the demo is one thing, & the day-to-day reality of using a new tool is often… something else entirely. The Gemini Ultra plan comes with a hefty price tag—we're talking $250 a month. For that kind of money, you'd expect a flawless, revolutionary experience. So, I decided to do a deep dive, to really dig into what you get with the Ultra plan & what the real limits are for Veo 3 users. Is it the game-changer it's hyped up to be, or is it a classic case of over-promising & under-delivering? Let's get into it.

First, let's just lay out what Google is putting on the table. The Google AI Ultra plan is positioned as the VIP pass to Google's best AI. It's not just about Veo 3; it's a whole bundle of premium features. You get the highest level of access to their most advanced models, like Gemini 2.5 Pro with "Deep Think" capabilities, plus a ton of other perks. We're talking 30 TB of Google One storage, a YouTube Premium subscription, & early access to new tools like Project Mariner, an AI agent that can supposedly handle tasks like booking trips & making purchases.

But let's be honest, for most creatives, the headline act is Veo 3. This is Google's state-of-the-art video generation model, & the Ultra plan is your ticket to the best version of it. The promise is simple: describe a scene in text, & Veo 3 will bring it to life in a high-quality video, complete with native audio generation. This isn't just about making a silent clip; it's about generating dialogue, sound effects, & ambient noise all in one go. That's a pretty big deal.

The Ultra plan also gives you the highest level of access to Flow, Google's new AI filmmaking tool. Flow is designed to work hand-in-hand with Veo 3, giving you more granular control over your creations. You're supposed to be able to specify camera movements, build out scenes, & maintain character consistency. It's pitched as a tool for storytellers, a way to move beyond simple, one-off clips & start building real narratives.

So, on paper, the Gemini Ultra plan sounds incredible. It's a comprehensive suite of tools for anyone who's serious about AI-powered creativity. But as we all know, the devil is in the details.

This is where things start to get a little… complicated. Once you get past the slick marketing demos & start talking to actual users, a different picture begins to emerge. It turns out that while Veo 3 is undeniably powerful, it's also riddled with limitations, bugs, & frustrating quirks. Let's break down some of the biggest issues.

One of the main selling points of the Ultra plan is that you get the "highest usage limits" for Veo 3. But what does that actually mean? Well, according to user reports, it means you can generate about four or five Veo 3 videos per day. Let that sink in for a minute. You're paying $250 a month for the privilege of creating less than a minute of video content each day.

For a professional creative or a small business trying to generate content at scale, this is a major roadblock. AI video generation is an iterative process. You rarely get the perfect shot on the first try. You need to be able to experiment with different prompts, tweak your wording, & generate multiple variations to get the result you want. With a hard cap of just a handful of videos per day, that iterative process becomes incredibly slow & frustrating.

This is a classic example of where the marketing language doesn't quite match the reality. "Highest usage limits" sounds great, but in practice, it's still a very limited experience.

Another major limitation is the length of the videos you can create. Right now, Veo 3 is capped at just 8 seconds per clip. Now, 8 seconds can be a long time in the world of social media, but it's not a lot to work with if you're trying to tell a story or create a more substantial piece of content.

This means that for anything longer than a short, looping clip, you're going to have to string multiple 8-second segments together in a traditional video editor. This brings us to another problem: character consistency.

One of the biggest holy grails in AI video generation is the ability to create a consistent character across multiple shots. You want to be able to generate a video of your main character walking down the street, then another of them sitting in a cafe, & have it look like the same person. Unfortunately, Veo 3 just isn't there yet. If you try to generate a new video with the same character, you'll get a completely different person. This makes it virtually impossible to create any kind of narrative with a recurring character.

There are also limitations on the technical specs of the videos. Veo 3 can generate videos in 720p & 1080p at 24 frames per second, with aspect ratios of 16:9 & 9:16. This is decent, but it's not exactly pushing the boundaries of what's possible with video. And with a tool that's being marketed as the future of filmmaking, you might expect a little more flexibility.

This is a big one. The native audio generation was supposed to be one of Veo 3's killer features. And when it works, it's pretty impressive. But the problem is, it often doesn't work. One user who did extensive testing found that audio generation has a failure rate of around 75%. That's just not good enough for a premium product.

When the audio does generate, it's often a garbled mess. Users have reported hearing what sounds like people speaking underwater or in a made-up language. And even when you do get usable audio, there are often timing issues, volume problems, or characters speaking the wrong lines. The problem seems to be even worse when you're trying to generate a video from a reference image, with a success rate of less than 5%.

This is a huge disappointment, especially since the audio generation was such a key part of Google's marketing. It's another area where the reality just doesn't live up to the hype.

On top of all the other limitations, Veo 3 is also just… buggy. Users have reported frequently encountering a vague "something went wrong" error when they try to generate a video. This seems to be a widespread issue, with hundreds of users reporting the same problem on Google's support forums.

There are also issues with the prompt adherence. You can write a detailed, specific prompt, & Veo 3 will still get it wrong. One user described trying to generate a video of a man flying up into the air, only to have the AI create a shot of a bird's legs flying up to the ceiling. Another user trying to generate a parody video found that their prompts were repeatedly failing because they were triggering Google's content filters.

These kinds of bugs & inconsistencies make it hard to rely on Veo 3 for any kind of serious work. It's a tool that requires a lot of patience & a willingness to work around its many quirks.

So, with all these limitations, is there any reason for a business to invest in the Gemini Ultra plan? It's a tough question to answer. For a solo creator or a small team that's just looking to experiment with AI video, the high price tag & frustrating limitations are probably a dealbreaker.

But for a larger company with a dedicated R&D budget, there might be a case to be made. The ability to quickly generate visual concepts & storyboards could be valuable, even with the current limitations. And for businesses that are heavily invested in the Google ecosystem, the other perks of the Ultra plan, like the 30 TB of storage & the integration with other Google apps, might be enough to justify the cost.

It's also worth thinking about how AI can be used in other areas of the business, beyond just video creation. For example, a lot of businesses are starting to use AI-powered chatbots to improve their customer service. A tool like Arsturn allows businesses to create custom AI chatbots trained on their own data. These chatbots can provide instant support to customers, answer their questions 24/7, & engage with visitors on your website. This is a much more practical & immediate application of AI that can deliver real, measurable results.

When you're thinking about investing in AI, it's important to look at the whole picture. While the flashy video generation tools might get all the attention, there are often more practical & cost-effective ways to use AI to improve your business. A tool like Arsturn that helps you build no-code AI chatbots can be a game-changer for lead generation & customer engagement, providing a much clearer ROI than a tool that's still in its early, experimental stages.

So, what's the final word on the Gemini Ultra plan & Veo 3? Honestly, it feels like a product that's been rushed to market. The core technology is undeniably impressive, & it offers a tantalizing glimpse of the future of content creation. But in its current state, it's just not ready for prime time.

The limitations are too severe, the bugs are too frequent, & the price is too high for what you get. It's a tool for early adopters & die-hard AI enthusiasts, but it's not a practical solution for most creators & businesses.

It's a reminder that we're still in the very early days of the AI revolution. The technology is evolving at an incredible pace, but there are still a lot of kinks to be worked out. And while it's exciting to dream about the possibilities, it's also important to be realistic about the current limitations.

For now, my advice would be to hold off on that Gemini Ultra subscription. Keep an eye on the technology, play around with the free tools that are available, & focus on the practical applications of AI that can deliver real value to your business today. And who knows, in a year or two, Veo 3 might actually be the game-changing tool that Google is promising. But we're not there yet.

I hope this was helpful! Let me know what you think in the comments. Have you tried Veo 3? What's your experience been like? I'd love to hear from you.