Shopping habits vary massively across generations. Older generations might still prefer the good ol’ brick-and-mortar stores, supporting local businesses, while
Gen Z is on a different frequency. They place heavy importance on convenience and digital interactions, with a whopping
79% of them changing their buying behaviors due to economic pressures! Talk about being savvy!
McKinsey emphasizes that younger shoppers are constantly hunting for
better prices and
sales promotions, and they’re all about getting goods delivered
ASAP. It’s fascinating, right?