1/26/2025

Enhancing Transaction Details in Shopify Order Confirmation Emails

When it comes to eCommerce, the BUYING experience isn’t just limited to the moment when a customer clicks that magical button "Purchase". There’s a WHOLE journey that unfolds afterwards, especially for Shopify store owners. Your order confirmation email serves as the bridge between your business and your customer; it’s the moment you reassure them they've made the right choice.
In this post, we'll dive deep into enhancing the transaction details in your Shopify order confirmation emails by using tips and tricks, making your emails more informative, engaging, and personalized.

Why Are Order Confirmation Emails Important?

Order confirmation emails are not just transactional; they represent an essential touchpoint with your customers. They provide vital information about the order, like order number, transaction details, and a summary of items purchased. Moreover, a well-crafted email can help set the tone for the customer's experience with your brand. High open rates—sometimes between 40%-50%—demonstrate the importance of these emails; after all, your customers want to know captured some valuable tidbits after spending their hard-earned cash! Better yet, these emails can serve as an opportunity to promote additional products or services, driving further sales.

What Transaction Details Should You Include?

Order Number: Crucial for both you & your customer—it makes tracking simple!
Items Purchased: The specifics of what was ordered, including product images to jog their memory.
Transaction Amount: Total amount charged, inclusive of taxes and shipping fees.
Payment Method Used: Let them know how they paid (credit card, PayPal, etc.) and provide the last four digits for added security.
Estimated Delivery Date: Provides a sense of EXPECTATION for the customer.
Tracking Information: A link to track the shipment keeps them in the loop!

All these components are vital, and including them will bolster the customer's trust and satisfaction.

Customizing Transaction Details in Shopify Emails

Did you know that you can customize these emails easily within your Shopify admin? Yes, you can!
Let's dive into those steps, shall we?

Step 1: Access Your Notifications Settings

Head on over to Settings > Notifications within your Shopify admin dashboard. There you’ll find a list of all email notifications sent from your store.
Look for “Order Confirmation” as it’s the one that could benefit from customized transaction details.

Step 2: Editing the Email Template

Once you find the Order Confirmation template, click on Edit. You have access to Liquid—Shopify’s templating language—to make power moves! You can add more details via standard Liquid objects and variables.

Custom Code for Payment Method

Consider adding a snippet for the payment method details that will display in the email:

liquid
{% for transaction in order.transactions %}
   <p>Payment Method: {{ transaction.payment_details.credit_card_company }}</p>
   <p>Last Four Digits: {{ transaction.payment_details.credit_card_number }}</p>
{% endfor %}

This displays the type of card used along with the last four digits, giving your customers a sense of security about their purchase.

Step 3: Adding Conditional Statements

You might want to highlight certain transaction details based on the type of the order or items purchased. Here’s where conditional statements come into play. You can showcase specific data based on what the customer ordered.

For example, if a customer purchases a digital product, you can add a unique delivery message using:

liquid
{% if line.title contains 'Digital Product' %}
    <p>Your download link will arrive shortly.</p>
{% endif %}

Step 4: Testing Your Email Changes

Once you’ve made your changes, it’s crucial to TEST them! Use the Preview function to ensure everything appears as you intend. Send some TEST emails to verify that transaction details look correct to the consumer.
It’s better to double-check things before moving on. Nobody wants to send out a beautifully crafted email only to find it has mistakes!

Step 5: Automate & Optimize

Don’t forget to set up for the future! Autoresponders can handle order confirmations automatically from your Shopify admin. With liquid variables, you're not just improving this one email; you're building a more effective email communication strategy!

Building Trust with Your Customers

Incorporating thorough and accurate transaction details is key to building TRUST with your customers. By ensuring they have all necessary information at their fingertips, you're adding to a POSITIVE relationship that may encourage repeat business. To some, this may be just an email—but to you? It’s the beginning of an ongoing interaction.
Customers appreciate when they’re kept in the loop, especially random moments when they receive a meticulously crafted email rather than a generic template. Enhancing your emails can help provide that extra touch.

Check Out Arsturn for Assistance!

Want to boost customer engagement even more? Consider using Arsturn!
Arsturn offers the ability to instantly create custom AI chatbots for your website, engaging audiences BEFORE they even place an order! Imagine providing customers assistance for order queries or FAQs, instantly driving satisfaction before the purchase is even made. Plus, with Arsturn's user-friendly interface, building your custom chatbot is a BREEZE! Save time & hassle while still creating meaningful connections. Don’t just stay stagnant— Claim your Chatbot here!

Experiment with Upselling in Your Order Confirmation Emails

Order confirmation emails represent a unique opportunity to upsell your products. Consider recommending related items based on their recent purchase. You could even include a discount relevant related products, spurring further sales directly from the email. 🤑 This can be implemented by adding a section at the bottom of your order confirmation template with something like:

liquid
<p>Since you loved your <strong>{{ line.title }}</strong>, check out these:</p>
<ul>
    <li>{{ link_to_product_1 }}</li>
    <li>{{ link_to_product_2 }}</li>
</ul>

This approach not only drives sales but actively engages your customers by recommending products suited to their interests.

Conclusion

Enhancing transaction details in your Shopify Order Confirmation Emails ain't just rocket science!
With a few tweaks and a sprinkle of personalization, you can build customer trust while also driving higher engagement levels. In a marketplace saturated with products, turning your transactional emails into engaging fold-out sessions can differentiate your brand from the competition. So get on it today and start crafting emails that add VALUE to your customer's experience.

Remember, an informed customer is a HAPPY customer, and what’s better than keeping your customers smiling and coming back for MORE?

Ready to take your customer engagement to the next level? Check out Arsturn today!