1/23/2025

Enhancing Customer Experience with Suggested Products on Shopify

In the fast-paced world of e-commerce, providing an exceptional customer experience is no longer just a luxury; it's a necessity. With countless online stores competing for the same audience, your Shopify store needs to stand out. One effective way to capture and retain customers is by utilizing suggested products. This article dives deep into how suggested products can enhance customer experience on Shopify and what tools, tactics, and methodologies you can leverage to implement them successfully.

What Are Suggested Products?

Suggested products are recommendations given to customers based on their browsing behavior, purchase history, and preferences. They can come in various forms, such as:

Related products that complement the item a customer is viewing.
Frequently bought together suggestions that encourage multi-product purchases.
Product upsells that entice customers to consider a higher-end version of the product they are interested in.
Curated collections showcasing items that fit a specific theme or customer need.

This strategic merchandising is essential for improving user engagement, increasing average order value (AOV), and ultimately boosting sales. According to Shopify, utilizing product recommendations can increase sales up to 10-30%.

Why Do Suggested Products Matter?

1. They Provide Personalized Shopping Experiences

With the rise of online shopping, customers are looking for tailored experiences that cater to their individual tastes and shopping habits. Suggested products leverage past customer interactions to present items they are likely to be interested in. This can lead to increased customer satisfaction and loyalty.

2. They Reduce Decision Fatigue

Wondering what to buy can be exhausting. By presenting related products or frequently bought together items, suggested products help customers make decisions faster and with less stress. When customers see personalized options, it simplifies their shopping experience, enabling them to find what they want more efficiently.

3. They Increase Average Order Value (AOV)

Suggesting complementary or related products encourages customers to add more items to their carts. Whether it’s offering batteries with a camera or suggesting matching accessories, these recommendations can lead to higher sales.

4. They Enhance Engagement

When customers feel that a store truly understands their needs, they are more likely to engage with it. Suggested products create a more interactive shopping experience, keeping customers on your site longer. The more time they spend browsing, the greater the likelihood of conversion.

Implementing Suggested Products on Your Shopify Store

So, how exactly can you set up suggested products on your Shopify store? The process is quite straightforward and can be powered by various apps and built-in Shopify features.

A. Shopify's Built-In Recommendations

Shopify has introduced built-in product recommendations that allow store owners to showcase related items based on customer interactions. You can manage this feature by integrating the Shopify Search & Discovery app. This app enables merchants to customize how recommended products appear on their site, such as displaying related items below product descriptions. For more details and tool implementations, check out the Shopify Documentation.

B. Upgrade with Third-Party Apps

While Shopify offers powerful built-in features, third-party apps can elevate your recommendation strategy even further. Some popular apps include:

Wiser Product Recommendations: This app uses AI to provide smart product suggestions based on customer behavior, ensuring that your recommended products stay relevant.
StoreFrog: Offers customizable product widgets to showcase best-selling items, frequently bought together products, and much more, all available within your Shopify admin.

Both of these tools provide intuitive dashboards to track performance and adjust strategies as needed.

C. Utilize Analytics to Track Performance

Once your suggested products feature is live, it’s essential to know how well it’s performing. You can track the effectiveness of your product recommendations through built-in reports on the Analytics page within the Shopify admin. Pay attention to metrics such as click-through rates and conversion rates to identify high-performing product suggestions and tweak those that are not working.

D. Customize Based on Tags and Collections

Consider customizing your suggested products based on product tags and collections. For instance, if a customer views a winter coat, recommending accessories tagged under ’winter’ can be a smart strategy. You can easily adjust your recommendations by exploring the options in the Shopify Community Design forum or by implementing custom code solutions.

Enhancing Your Overall E-commerce Strategy

Once suggested products are up and running, think of broader strategies for maximizing their effectiveness:

Email Marketing: Capture customer data through Shopify Email that allows you to send personalized product recommendations, keeping your customers engaged even after they leave your site.
Chatbots: Consider integrating a conversational AI chatbot from Arsturn that can engage customers in real-time, answering their questions and suggesting products they might like based on their inquiries.
Upselling & Cross-selling Strategies: Pairing suggested products with other upselling and cross-selling tactics can create a cohesive strategy that captures customer interest at every stage of the buying journey. More insights into upselling can be found in the comprehensive guide provided by Shopify.

The Future of Suggested Products

As technology advances, the potential for AI-based product recommendations will only grow. More extensive tracking and data generation tools might lead to even more personalized shopping experiences. With machine learning, systems will adapt in real-time to evolving customer preferences, continuously improving every customer’s experience.

For instance, platforms like Arsturn promise to enable Instant Chatbot Creation, which can revolutionize how customers engage with products on your site. Their easy-to-use platform allows business owners to build powerful chatbots that can interact with customers before they even shop, helping to guide them toward suggested products seamlessly.

Conclusion

Enhancing the customer experience with suggested products is undeniably a smart move for any Shopify store owner. By providing personalized recommendations, simplifying decision-making, and ultimately increasing average order value, your store can experience substantial growth. Integrating suggested product features, analyzing their performance, and continuously innovating your strategies will set your Shopify store apart from the competition.

Start improving customer experience today by exploring the powerful tools Shopify offers and consider adding an AI chatbot through Arsturn to maximize your engagement. Whether you’re looking to streamline customer interactions or enhance shopping experiences, leveraging advanced technology is pivotal for modern e-commerce ventures.

Happy selling!