Are you a Shopify store owner looking to boost your sales & CUSTOMER engagement? Well, PRODUCT BUNDLING is your solution! It’s a popular sales strategy that groups related products together, offering them at a DISCOUNTED price, making it a win-win for both you & your customers. In this blog post, we’ll dive into easy ways to offer bundling options on Shopify, harnessing the power of product bundling while keeping your store fresh & revenue flowing.
Why Offering Bundles is a Game-Changer?
Before we jump into the how-to part, let’s first explore why offering bundles is so essential:
Increased Average Order Value (AOV): By enticing customers to add more items to their cart with bundled offers, you can significantly increase your AOV, making each transaction more profitable.
Enhanced Customer Experience: Bundles create a curated shopping experience, allowing customers to save time while discovering products they may not have considered before. Everybody loves a good deal!
Clear Out Old Inventory: Bundling slower-moving items with popular products can help you sell excess inventory while offering customers more value.
Boost Brand Visibility: Grouping products together can drive more exposure for lesser-known items by placing them in front of customers alongside popular ones.
Types of Bundling Options You Can Offer
When it comes to bundling options, there are several types to consider! Here are a few of the most popular:
Pure Bundling: This means the items are ONLY available as a bundle. Think of a subscription box or starter kit, where all the products must be bought together. An example might be a coffee gift set that comes with a specialized mug, delectable coffee flavors & even a cozy blanket.
Mixed Bundling: In this type, products are sold both individually & together at a discount. For instance, a skincare line could offer products separately, but customers would save money if they bought them in a bundle.
Cross-selling Bundles: Leverage related products so customers see them together. Amazon is a master at this by suggesting items based on previous purchases.
Upselling Bundles: Use upsells to persuade customers to upgrade their purchase. For example, someone considering purchasing a camera may be shown a bundle that includes a more premium lens at a special price.
Buy One, Get One (BOGO): This classic strategy can be effective too! For instance, “Buy One Shirt, Get One Half Off” is a simple & popular bundling technique.
With those options on the table, let’s explore how you can implement them on your Shopify store easily!
Steps to Create Bundling Options on Shopify
Step 1: Understand Your Customers
Before diving into specific bundles, GET TO KNOW your audience. Assess which products are frequently purchased together. Use data gleaned from your Shopify analytics or customer feedback.
Step 2: Choose the Right Bundling Strategy
Decide which type of bundled strategy works best for your store’s goals. Whether that’s enhancing your AOV or clearing out INACTIVE stock, focus upon what you want to accomplish.
Manual Bundling: You can create manual bundles by simply adding related products to a single product page with a DISCOUNTED price. Use the Draft Orders feature to create a special order with quick fulfillment at a reduced rate.
Discount Codes: Create discount codes specifically for bundled products, providing savings when customers buy certain combinations.
Step 4: Consider Using Bundle Apps
Shopify App Store has a trove of BUNDLING apps designed to make creating combos a breeze! Some highly-rated ones include:
Bundler - Product Bundles: An app that allows store owners to create amazing bundles with ease & provide customers the chance to mix & match products.
PickyStory: Great for creating bundles of individual products, prime for upselling at checkout.
Bundle Builder: This nifty tool lets you create custom bundles for your customers, enabling them to CHOOSE what they want to mix & match.
Using a bundling app might require some initial setup, but once you get going, you’ll see it’s totally worth it! You can often TEST THE WATERS with free trials before committing $$$.
Step 5: Promote Your Bundles
Once you’ve set up your bundles, the next step is to PROMOTE them effectively:
Email Marketing: Send out newsletters that introduce your bundles. Create hype around them!
Social Media Promotion: Utilize relevant platforms to showcase your bundled products with enticing visuals. Engaging in promotional campaigns, videos, or live streams can help attract customers.
Gift Guides & Landing Pages: Consider creating dedicated pages for your bundles or positions this alongside your website’s checkout experience.
Step 6: Analyze, Adjust & Optimize
After your bundles are live, keep a close eye on their performance. Monitor sales data, user feedback & observe which bundles perform best. Analyze what works (or what doesn’t) so you can fine-tune your offering moving forward.
Keep Your Bundles Fresh
It’s essential to rotate your bundles regularly to keep customer interest high! Don’t hesitate to take advantage of SEASONALITY. Offer holiday bundles, back-to-school specials or limited-time offers to instill a sense of URGENCY in purchases!
How Arsturn Can Enhance Your Bundle Offerings
Now let’s not forget about the potential to augment your customer engagement even further with Arsturn! This tool lets you create custom chatbots that engage your customers before they even enter the checkout process. With Arsturn’s conversational AI chatbots, you can:
Handle FAQs related to your bundled products effortlessly!
Guide customers through the SHOPPING process, popping up suggestions based on their interests.
Small businesses, influencers, & even big brands can create chatbots without any coding skills, enhancing the shopping experience while you focus on sales. Dive into the Arsturn platform today & claim your FREE chatbot! No credit card required.
Conclusion
In the end, product bundling is an efficient way to enhance your Shopify store. It not only improves the shopping experience for your customers but can significantly boost your sales figures. By understanding your customer base, choosing the right strategies, utilizing helpful apps, & incorporating promotional efforts, you're set for bundling success!
Remember, keep experimenting with new ideas & offerings, & watch your profits skyrocket!