The sudden emergence of advanced AI firms, like DeepSeek, has highlighted the
urgent need for comprehensive policies & regulations designed to manage & mitigate potential risks associated with AI technologies. Notably, the
Federal Trade Commission (FTC) has launched an initiative titled
Operation AI Comply aimed at cracking down on deceptive practices in AI technology implementations. According to a
press release from the FTC, several companies have faced enforcement actions for misleading claims regarding AI products. The implications of these actions extend beyond individual companies, establishing a precedent for regulatory practices across the board.