Step-by-Step Guide to Fixing Facebook Pixel Sharing Errors

1/28/2025

Facebook Pixel is a crucial tool that marketers use to track conversions, optimize ads, and retarget audiences. However, many users face challenges when setting up and maintaining their Facebook Pixel, especially when it comes to sharing it across multiple platforms or domains. In this blog post, we will explore common Facebook Pixel sharing errors and provide you with a comprehensive step-by-step solution for each issue.

What is Facebook Pixel?

Facebook Pixel is a piece of code that you can place on your website to track visitors' actions. It enables you to understand how users interact with your website after viewing your ads, allowing you to make more informed marketing decisions and optimize your campaigns effectively.

Key Benefits of Using Facebook Pixel

Before diving into the solutions for sharing errors, let's briefly explore the benefits of utilizing the Facebook Pixel:

Track Conversions: You can measure the effectiveness of your ads by seeing how many conversions they generate.
Remarketing: You can show targeted ads to users who've visited your website based on their previous actions.
Create Lookalike Audiences: By analyzing audience behavior, you can create audiences that resemble your best customers.
Optimized Ad Delivery: Facebook will help you get your ads in front of people who are more likely to take action, optimizing your advertising efforts.

1. Facebook Pixel Not Found

This error typically occurs when the Pixel code is either missing or improperly installed on your website. Here's how to fix it:

Check Pixel Installation: Use the Facebook Pixel Helper Chrome extension to check if the Pixel is installed correctly.
Add the Code: If the error persists, you may need to revisit your website's code and ensure that the Pixel base code is inserted correctly in the section.

2. Duplicate Pixel ID Error

The Duplicate Facebook Pixel ID error occurs when the Pixel ID is initialized multiple times across different scripts on the same page. Here’s how you can resolve this issue:

Check For Script Conflicts: Ensure that the Pixel script is only present once. Look in your Google Tag Manager (GTM) and other integrations to see if the Pixel has been added multiple times.
Use Conditions: Set a condition in GTM to fire the Pixel only once on page load to prevent duplicate tracking. This can be done by selecting the “Once per page” firing option in your GTM setup. If you want detailed instructions, check out a Stack Overflow thread on fixing this error.

3. Facebook Pixel Not Tracking Events

Sometimes you might find that your Pixel is not tracking specific events. If this happens, follow these steps to troubleshoot:

Verify Event Code: Ensure that custom event codes are properly configured in your Pixel setup. Refer to Facebook's Event Configuration to double-check your implementation.
Use Debugger: Use the Facebook Pixel Helper extension to see what events are firing and if there are any errors. If an event isn’t showing, review your codes to verify that they’re placed correctly.

4. Invalid Pixel ID

This error indicates that the Pixel ID included in your site’s code doesn’t match the one in your Facebook account. Here’s how to troubleshoot this:

Find Your Pixel ID: Go to your Facebook Events Manager to retrieve your actual Pixel ID. Make sure it corresponds with the one in your code.
Update Code: Once you have the correct ID, update your website with that Pixel ID.

5. Product Catalog Not Found

If you see an error stating that the product catalog cannot be found, it usually means that the Pixel is incorrectly set up to associate with a specific product catalog. To rectify it:

Check Catalog Connection: Go to Business Settings and ensure your Pixel is paired with the correct product catalog.
Reassociate Catalogs: If needed, re-establish the association between your Pixel and Product Catalog by following the setup instructions provided by Facebook.

6. Not Standard Event

If you encounter a warning for a Not Standard Event, it indicates that the event name you have chosen doesn't align with Facebook's Standard Events. This is bad for tracking as it complicates data reports. To solve this:

Use Standard Names: Always utilize Standard Event names set forth by Facebook, like Purchase instead of Purchased.
Update Your Events: If you’re using custom events, modify them to match the standard naming conventions to ensure proper tracking.

How To Implement Facebook Pixel Properly

To avoid many of the errors mentioned, ensure you set up your Facebook Pixel correctly from the start:

Access Events Manager: Go to Events Manager and click on the “Add” button to create your Pixel.
Choose Your Installation Method: Options include manually adding code to your website, using Tag Manager, or integrating with platforms like Shopify.
Copy and Paste Pixel Code: Place the generated Pixel base code into the header of your website pages right before the closing </head> tag. For step-by-step guidance, refer to Facebook's official installation guide.
Test Your Installation: Employ the Pixel Helper tool to ensure everything is functioning as expected. Test various events to confirm they are firing correctly, and check for any errors or warnings.

Maximize the Utility of Your Facebook Pixel

Once you have set up and resolved all issues with your Facebook Pixel, you can take advantage of its full potential by:

Utilizing it for retargeting campaigns, helping you reach customers who showed interest in your offerings but did not convert.
Analyzing customer behavior data through the Insights tab in the Events Manager to refine your marketing strategies.
Integrating the Pixel data with your business analytics for a more comprehensive understanding of your marketing ROI.

Consider Using Arsturn for Chatbot Integration

If managing your Facebook Pixel and implementing chatbots sounds like a chore, we highly recommend checking out Arsturn. Arsturn enables you to instantly create custom ChatGPT chatbots that can engage your audience effectively across digital channels without any coding skills. Boost your ENGAAGEMENT & increase CONVERSIONS by seamlessly integrating conversational AI into your strategy. Plus, Arsturn provides insightful analytics to help you understand your audience and refine your approach moving forward. Claim your customized chatbot today without any credit card required by visiting Arsturn.com.

Conclusion

Dealing with Facebook Pixel sharing errors doesn’t have to be a daunting task. By understanding these common issues and following the solutions outlined in this guide, you can ensure your Facebook Pixel is set up correctly and functioning optimally. Remember, the more effectively you can track your audience's behavior, the better you can tailor your advertising efforts, maximizing ROI and growing your business! Happy tracking!

Dealing with Facebook Pixel Sharing Errors: A Step-by-Step Solution