1/26/2025

Customizing Shopify Emails: Adding Payment Details for Better Transparency

In the world of e-commerce, communication with customers is crucial, especially when it comes to financial transactions. One way to enhance this communication is by CUSTOMIZING email notifications sent out by your Shopify store. In this blog post, we're diving deep into how you can effectively add payment details to your Shopify order confirmation emails, significantly improving TRANSPARENCY for your customers.

Why Does Payment Transparency Matter?

Imagine you just made a purchase and received an order confirmation email, but it lacks crucial payment information. You’d probably want to know whether your payment was successfully processed, what method was used, and how much you were charged. Providing these details not only gives customers peace of mind but also builds trust in your brand.

Transparency in billing can lead to better customer satisfaction, which in turn can result in repeat business. A study by Baymard Institute showed that 69% of online shopping carts are abandoned primarily due to hidden costs and a lack of clarity during the checkout process. So, let’s prevent that by educating you on customizing your Shopify emails.

Understanding Shopify Email Notifications

Shopify allows you to send various automatic email notifications to your customers based on their interactions, including:

Order confirmations
Shipment notifications
Delivery confirmations
Abandoned cart reminders

To customize these notifications, you can use Shopify's built-in settings or modify templates using Liquid code. By doing this, you can append specific payment details, ensuring that your customers have all the relevant information they need.

Adding Payment Details: A Step-by-Step Guide

Navigate to Notifications: Log in to your Shopify admin and go to Settings > Notifications. Here you'll find a list of all the email templates you can customize.
Select the Email Template: Choose the Order Confirmation template, as this is where customers first receive information about their purchase.
Edit the Liquid Code: Within the template, you will find sections where you can insert Liquid variables. Liquid is Shopify's templating language, allowing you to pull dynamic content into your emails. Depending on what details you want to include, add the following variables into your email template:
- Credit Card Company:
  1{{ order.transactions[0].payment_details.credit_card_company }}
- Last Four Digits of Card Number:
  1{{ order.transactions[0].payment_details.credit_card_last_four_digits }}

This way, customers will see exactly which card they used, and a reassurance of their chosen payment method will be highlighted.

Consider Alternatives: If you want to provide more comprehensive details, such as multiple payment options, you can implement this by using conditional Liquid statements. This allows for different content to be displayed based on the selected payment gateway. Use the below example:
1 2 3 4 5 6 7 8 9liquid {% for transaction in order.transactions %} {% if transaction.gateway == 'credit_card' %} Card: {{ transaction.payment_details.credit_card_company }} Last Four: {{ transaction.payment_details.credit_card_last_four_digits }} {% elsif transaction.gateway == 'paypal' %} Payment method: PayPal {% endif %} {% endfor %}
Preview and Save: After adjustments, always preview your email to see how it will appear to customers. Make sure to test it by sending a sample email. Once satisfied, save the changes.

Customizing Shopify Email Templates Using Arsturn

For merchants looking to make this customization FAST & EASY, consider leveraging platforms such as Arsturn. Arsturn offers an instant custom chatbot solution that can assist you in engaging with your audience seamlessly across various channels. Utilizing their no-code chatbot builder, you can automate inquiries about payment details, FAQs regarding orders, or even direct your customers to relevant information in a snap.

Benefits of Transparency in Payment Emails

Build Trust: Providing detailed payment information fosters trust. Customers appreciate knowing exactly what they're charged and how the payment was processed.
Reduce Confusion: Avoid any possible misunderstandings post-purchase by clarifying payment details up-front.
Increase Repeat Purchases: Customers who feel confident in their purchases are more likely to return.

Conclusion

In summary, customizing your Shopify emails to include payment details is a SMALL but impactful way to enhance customer experience and transparency. Remember, good communication builds strong relationships, and by taking these steps, you ensure that your customers feel valued every time they interact with your store. For more ways to boost engagement, consider using Arsturn’s state-of-the-art chatbot solutions to personalize your customers’ experience on your website.

So go ahead, open those templates, tweak that Liquid code, and start communicating better today!