1/23/2025

Creating Reviews & Rating Systems on Your Shopify Store

Creating a robust reviews & rating system on your Shopify store can be a GAME-CHANGER. Customers today rely heavily on peer reviews before making purchases. In fact, about 79% of shoppers trust online reviews as much as personal recommendations. Implementing a reliable method for collecting & showcasing these reviews not only enhances credibility but can also dramatically boost your sales. Let’s dig deeper into the ins & outs of establishing a stellar review system on your Shopify store.

The Importance of Reviews & Ratings

Why, you might ask, is it so crucial to have a solid reviews system? Here’s a rundown of the benefits:

Builds Trust: Positive reviews can greatly increase consumer TRUST. No one wants to buy an item with zero feedback or a slew of bad reviews.
Enhances SEO: Search engines LOVE UGC (User-Generated Content). Fresh reviews can help improve your store’s SEARCH ENGINE RANKING.
Influences Purchase Decisions: Reviews give potential buyers insights they may not find in product descriptions. They’re often what tips the scales in favor of completing a purchase.
Customer Engagement: Engaging with customers through reviews creates a community around your brand & fosters loyalty.

So, how do you get started?

Step 1: Choosing the Right App

Shopify has numerous apps that can help streamline your reviews & ratings process. Here are some popular options:

Judge.me Product Reviews
- This app allows you to collect & display product reviews easily. It integrates seamlessly with your Shopify store, making setup a WALK IN THE PARK. Not to mention, it has a FREE plan that is pretty robust.
Yotpo
- This product reviews app offers UGC & social proof collection. It provides beautifully designed widgets that showcase reviews. Yotpo is a great tool for brands looking to amp up their marketing game.
Loox
- A visually stunning reviews app that collects photo reviews, aiding in an authentic display of satisfied customers.
Trustpilot
- This app helps you build trust with customer reviews from one of the most recognized brands in consumer feedback.

Why Choose Apps?

Using apps saves TIME & MONEY. By having automated systems in place, such as those provided by these apps, you can ensure that every review is collected & displayed without unnecessary manual work.

Step 2: Installing the Review App

Once you've chosen your review app, it's time to install it. Here’s how:

Go to the Shopify App store & select your chosen review app.
Click on Add App & then follow the installation prompts.
After successful installation, navigate to your Shopify Admin & configure your settings according to your specific needs.

This is where user-friendly platforms like Arsturn come in handy as they provide effortless integrations with various systems!

Step 3: Collecting Reviews

Now that you've got the review system in place, it'll be pivotal to start COLLECTING reviews! Methods include:

Automatically scheduling emails after purchase asking for a review. Many review apps do this automatically!
Incentivizing reviews by offering discounts or freebies in exchange for honest feedback.
Utilizing social media announcements encouraging customers leaving reviews after their purchase.

When encouraging reviews, always make clear that you’d love both positive & negative feedback. This can help in maintaining authenticity.

Step 4: Displaying Reviews

Displaying reviews correctly is SUPER important. After all, you want to shine a spotlight on those positive sentiments! Most review apps provide customizable widgets to seamlessly integrate reviews onto your product pages. Look for:

Star ratings
Review snippets
The option to display photos with reviews

This is where Judge.me truly shines! They allow you to design your review widgets according to your branding style, making your product displays LOOK PROFESSIONAL & UNIFIED across your store.

Example Implementations:

Integrate star ratings on product images.
Showcase customer reviews under each product description to enhance visibility.

Step 5: Responding to Customer Feedback

This is key! Engaging with your customers whether they leave GOOD or BAD reviews show that you care about your community’s feedback.

Thank customers for their positive feedback.
Address negative reviews with compassionate responses, & take the opportunity to rectify any issues.
Allow potential buyers to see that you're actively involved with your clientele.

Step 6: Monitoring Performance

Once your reviews system is up & running, keep an eye on how it’s performing! Use analytics tools provided by your review app. Assess:

How many reviews you’re receiving each month.
The tone of the reviews (positive vs negative).
Customer engagement levels (are customers responding to your responses? Are they engaging more when you reply?).

Step 7: Continuously Improving the System

Just like any other element in your business, your reviews system will need to undergo checkups periodically. Here's how:

Review the feedback you're receiving. Are there repeated suggestions for improving a product?
Test new review collection methods. Perhaps changing the timing of your follow-up emails could yield better results.
Update the marquee display of your reviews based on what seems to be attracting more engagement.

The Role of Arsturn in Your Chat Management

Imagine being able to answer customer inquiries INSTANTLY via your own customizable chatbot created effortlessly through Arsturn – helping potential buyers get the info they seek before making those impulsive purchases. This not only IMPROVES the shopping experience but also aids in reviewing systems by giving immediate answers to queries that may lead to review requests!

Arsturn’s chatbot will:

Handle FAQs about products.
Boost conversions by engaging customers before & after purchase.
Assist in marketing efforts through AI-driven interaction.

Conclusion

Creating a reviews & rating system on your Shopify store might seem a little overwhelming at first, but once you understand the process, it’s a breeze! With the right tools, such as Judge.me or Yotpo, and platforms like Arsturn, you can easily engage customers, collect valuable feedback, & create a thriving community around your brand. Your potential customers are eager to hear what others think, so give them a platform to share & YOU WILL BENEFIT GREATLY!