4/13/2025

Creating Positioned Product Sections on Shopify Product Pages

When it comes to building an effective online store on Shopify, ensuring that your product pages are optimized for both usability & design is absolutely crucial. Today, we’re diving deep into the nitty-gritty of creating positioned product sections. Why? Because if your customers can’t find what they’re hunting for, they’ll likely bounce away faster than you can say "abandoned cart!"

Why Positioning Matters

The layout of product sections on your Shopify page can significantly influence user experience & conversion rates. With properly structured pages, you can highlight essential product features, related items, & customer reviews, guiding users toward making that ALL-IMPORTANT purchase decision.

Understandably, getting the layout right can feel a bit daunting, especially when trying to achieve a unique look that aligns with your branding. But don’t fret! With a combination of the built-in features from Shopify & some strategic coding using Liquid, you can create a layout that’ll make customers coming back for more.

Key Elements of a Well-Positioned Product Page

Before we dig into the how-tos, let’s outline the essential elements you should consider for your product pages:

Product Title & Images: Make sure these are well-positioned at the top to grab attention. Images should be high quality & responsive to enhance user experience.
Product Descriptions: This is your chance to showcase what makes your product unique.
Price Information: Clearly display the price, as customers need to know how much they will need to pay before anything else.
Add-to-Cart Button: Position this button prominently, ensuring it’s easily accessible.
Customer Reviews: Showcase these in a way that builds trust with potential buyers.
Related Products Section: Position this strategically after the main product details to encourage upselling.

Now, let’s tackle how to position these vital sections effectively on your Shopify product pages.

Step-by-Step Guide to Creating Positioned Product Sections

1. Custom Template Creation:

First things first, you’ll want to create a custom template for your product page. To do this, navigate to your Shopify Admin and select Online Store > Themes > Actions > Edit Code. This is where the magic of coding happens!

Once you’re in the code editor:

Look for the Templates folder & create a new file called
1product.custom.liquid
.
Save the changes. For more info on Shopify’s coding structure, you can refer to Shopify's theme documentation.

2. Edit the Product Template:

After creating your template, you’ll want to add sections. Using Liquid, you can include different sections in your product template. For example:

liquid
{% section 'product-info' %}
{% section 'related-products' %}
{% section 'customer-reviews' %}

Add the sections that are critical for your product page & position them in a way that is logical—consider customer navigation flow!

3. Use Liquid to Customize:

Liquid helps you create dynamic content. For instance, if you want to move the

customer reviews

section to appear under the product description, you could use the following code:

liquid
{% if product.metafields.custom.reviews %}
  {% section 'reviews' %}
{% endif %}

This way, the reviews will only show up if they’re available, creating a cleaner user experience.

4. Positioning With CSS:

Next, it’s time to tackle the styling. You'll often want your sections to be visually appealing & ensure they align perfectly. Add custom CSS styles in your theme’s stylesheet, typically found under Assets > theme.css. To create properly positioned sections:

css
.product-reviews {
  position: relative;
  margin-top: 20px;
}

Adjust your margins, paddings & display types to ensure each section looks great on all devices. Responsiveness is key here!

5. Utilizing Custom Apps:

If coding gives you chills, not to worry, Shopify offers numerous apps that can help you dynamically adjust sections without needing to code a single line. For instance, check out PageFly, which allows you to effortlessly drag & drop elements into place.
This is also where Arsturn comes into play! Arsturn can help you easily engage your audience with its powerful customizable chatbots, that can answer queries about your products in real time, enhancing user experience.

6. Testing the Layout:

Finally, once you’ve made all your changes, preview the product page! Test on various devices to ensure responsiveness. Make sure to adjust any CSS using Media Queries to change section placements based on screen sizes. For example:

css
@media screen and (max-width: 800px) {
  .product-reviews {
    margin-top: 0;
  }
}

This chunk of code will let you adjust the margins for smaller screens. Talks about needing dynamic data? Don't miss out—head over to Shopify's tutorials on responsive images to optimize your product images as well!

Conclusion

Creating correctly positioned product sections on your Shopify product pages doesn’t just enhance aesthetic appeal—it drives conversions! From utilizing Liquid code to create dynamic sections to leveraging Arsturn to engage with visitors through chatbots, you have a plethora of tools at your disposal.

By focusing on a clean layout, accessible information, & responsive designs, you'll make shopping enjoyable for your users. Whether you’re a seasoned pro or just getting started, optimizing your product page is an enchanting journey worth taking for your business’s growth.

If you’re ready to take the next step in enhancing your store’s features, dive into Arsturn to set up your custom chatbot today! It’s free to start!