1/23/2025

Building Trust with 3D Product Displays on Your Shopify Store

In the fast-paced world of e-commerce, establishing trust is absolutely CRUCIAL. Customers want to feel confident that they are making informed decisions about their purchases, especially when they cannot physically interact with the product. One of the most effective ways to bolster this trust is by utilizing 3D product displays on your Shopify store. In this blog post, we will explore why adding 3D models and interactive experiences can enhance customer confidence, reduce returns, and ultimately boost your sales.

The Evolution of Online Shopping

Traditionally, online shopping has revolved around 2D images and product descriptions. While these elements are important, they often fail to provide a comprehensive understanding of the product. As noted in sources like Shopify Help Center, 3D models and augmented reality present customers with a more interactive way to explore the product. Brands such as Rebecca Minkoff have successfully integrated 3D experiences into their shopping platforms, leading to a significant boost in conversion rates.

Why Trust is Vital in E-Commerce

According to a Business.com article, consumers often have legitimate concerns when making online purchases. This hesitation can stem from:

Uncertainty about product quality
Doubts regarding delivery times
Fears about data security
Lack of personalized experiences

Thus, creating a transparent and engaging shopping environment is paramount.

Benefits of 3D Product Displays on Shopify

Here are some fantastic benefits you can expect from introducing 3D product displays into your Shopify store:

1. Enhanced Visualization

3D models offer an immersive experience by allowing users to view products from multiple angles. This capability enables customers to gain a realistic view of the product, addressing doubts that would typically arise from flat images. According to Shopify's blog, when customers can visualize a product as it would appear in their own environment, their confidence in the product decision-making process skyrockets. For instance, if a customer wants to buy a piece of furniture, using a 3D model means they can see how it will fit in their space, including scale, color, and design elements.

2. Reduce Return Rates

A significant advantage of integrating 3D displays is the reduction in returns. A detailed 3D model can elucidate the specifics of a product, minimizing the chances of customers experiencing buyer's remorse. According to statistics shared by brands incorporating AR and 3D models, return rates have shown striking declines. The reality is that customers are less likely to return a product when they understand precisely what they are buying, as highlighted in sources like Nextech.

3. Improved Customer Engagement

Interactivity is at the heart of excellent user experience. A study published by Shopify demonstrated that engaging experiences, like AR and 3D modeling, significantly enhance customer interaction. Shoppers are 65% more likely to finalize a purchase when they engage with augmented reality as compared to standard product pages. Having interactive displays leads to longer website sessions and more interactions with products, essentially building trust through meaningful engagement.

4. Higher Conversion Rates

E-commerce businesses are always on the lookout for ways to increase their conversion rates. By utilizing 3D product displays, companies can further stimulate purchases. For instance, when users interact with the 3D models, they experience a form of assessment that leads to a greater likelihood of adding items to their cart. A brand like Simplehuman saw increases in their cart conversions after implementing 3D modeling on their website.

5. Real-time Customer Support

Integrating features like Chatbots powered by services like Arsturn can elevate the shopping experience by providing instant information about the products. Customers can ask questions or clarify their doubts while interacting with product displays, ensuring they have the information needed to make a purchase. Arsturn’s platform helps streamline communication channels while supporting personalized interactions that can cater to individual needs.

Integrating 3D Product Displays in Your Shopify Store

Now that you know the WHY, let’s dive into the HOW of integrating 3D product displays into your Shopify store.

1. Choosing the Right App

Shopify has various apps that can help you integrate 3D models. For example, the Expivi app allows you to easily implement customizable 3D models that your customers can interact with.

2. Uploading 3D Models

Follow these steps to integrate 3D models into your Shopify store:

Install the chosen app from Shopify’s App Store.
Upload the 3D models in supported formats like
1.glb
or
1.usdz
, keeping the file size under the recommended limits.
Ensure the layout matches your branding for a cohesive experience.

3. Utilizing Augmented Reality

Once you have your 3D models in place, consider enabling augmented reality features, allowing customers to place products in their space using their mobile devices. This feature not only amps up engagement but also enhances trust as customers can see how well the product fits in their real environment.

4. Enhancing Communication

Incorporating a chatbot (like ones from Arsturn) will help facilitate easier communication with customers. It can answer FAQs, provide additional product information, and guide buyers through the purchase process seamlessly. This user-friendly approach builds immediate trust and encourages more customers to engage with your products.

Showcasing Success Stories

To illustrate the effectiveness of 3D displays in building trust, let’s consider some notable examples:

Pure Cycles used 3D models to showcase specifications, which allowed potential buyers to decide whether their bicycles would fit in their garages or storage options.
HORNE enabled their customers to view furnishings in a 3D format, which resulted in increased sales due to heightened confidence in product quality and fitting.
Simplehuman achieved an increase in cart conversions by allowing customers an avenue to see how their products fit into their daily lives.

Conclusion

Integrating 3D product displays on your Shopify store is more than just a trend; it’s an effective strategy for building trust with your customers. By offering enhanced visualization, reducing return rates, and boosting engagement and conversion rates, this technology equips e-commerce stores with tools to foster a loyal customer base. So, if you haven't taken the plunge into 3D product displays yet, it’s time to rethink your approach and invest in this necessary evolution.

Don’t forget to empower your chatbot-driven communication with Arsturn to elevate audience engagement. Building relationships with meaningful interactions makes all the difference. By focusing on creating a robust online shopping experience, you’ll not only enhance trust but also boost your revenue long-term.

Let’s gear up your Shopify store with 3D product displays and watch your sales GO THROUGH THE ROOF!