1/27/2025

Branded Sending Domains in Klaviyo & Shopify: Best Practices for Email Marketing

In today's digital marketing world, the importance of effective email marketing cannot be overstated. It's a powerful tool that, when used correctly, can engage customers & boost sales. One aspect that significantly influences your email marketing success is the use of branded sending domains. In this blog post, we’re diving deep into branded sending domains in platforms like Klaviyo & Shopify and outlining best practices to optimize your email marketing efforts.

What is a Branded Sending Domain?

A branded sending domain is a unique subdomain that businesses use to send their emails. It replaces default sender addresses like

noreply@klaviyomail.com

with something more recognizable like

info@yourbrand.com

. This shift helps maintain control over your sender reputation and improves the likelihood of emails reaching recipients' inboxes instead of spam folders.

Using a branded sending domain is crucial for businesses to establish a brand identity through emails. When your subscribers see your brand name, they're more likely to engage, rather than seeing generic or unfamiliar email addresses.

Why Choose Branded Sending Domains?

Here’s why you should consider using branded sending domains for your email marketing:

Control Over Sender Reputation: When you send emails from a branded domain, you have better control over your sender reputation, which can affect deliverability rates.
Improved Engagement: Recognizable sending domains are known to increase open rates as they instill trust with your recipients.
Compliance with Email Standards: Major email providers, like Google & Yahoo, are increasingly enforcing requirements for senders, making branded sending domains essential to comply with these standards.
Enhanced Brand Identity: Every interaction a customer has with your emails reinforces your brand identity. A branded sending domain allows you to keep branding consistent across all customer touchpoints.

Setting Up Branded Sending Domains in Klaviyo

Setting up a branded sending domain in Klaviyo follows a few key steps. Klaviyo acts as an Email Service Provider (ESP), which makes it necessary for you to go through a setup process to create your own branded domain:

Access Settings in your Klaviyo account to connect your domain.
Generate Required DNS Records: You’ll need to create CNAME & NS records at your domain hosting provider. This specifies that you're the owner of the domain.
Choose Routing Type: You can select either Dynamic or Static routing, which determines how emails are sent out from your domain.
Updating DNS: After generating the necessary DNS records, make sure to update your DNS provider with these records.
Verify Domain: Once you’ve added the records, you’ll need to verify their application to ensure everything works correctly. Klaviyo offers a handy way to double-check your settings.

Remember: If you have a new domain (less than 30 days in service), you’ll need to warm it up first to build its reputation.

Warm Up Your Sending Infrastructure

Warming your sending infrastructure is essential when you’re using a new or previously untested domain. This involves gradually increasing your email sending volume to establish a positive sender reputation over time. Here’s how:

Start with a small volume of emails, focusing on engaged users & encouraging interaction.
Gradually increase the volume of your email sends, monitoring engagement rates & feedback carefully.
Adjust the frequency of emails according to how your recipients respond.

Best Practices for Using Branded Sending Domains with Klaviyo

To fully leverage the power of branded sending domains, consider these practices:

Authenticate Your Emails: Ensure you implement SPF, DKIM, & DMARC authentication protocols to verify your email's legitimacy & improve deliverability.
Keep Lists Clean: Regularly remove inactive subscribers from your email lists. This minimizes bounce rates & spam reports, which can harm your domain’s reputation.
Engage Opted-in Subscribers: Always send emails to users who have opted in & interacted with your brand. Utilize strategies such as double opt-in to make sure subscribers genuinely want to hear from you.
Use Dynamic Routing: Whenever possible, use dynamic routing for your sending domain. Klaviyo has recommendations for routing options for optimal deliverability.

How Shopify Users Can Integrate Custom Email Domains

If you’re using Shopify for your e-commerce platform, setting up custom emailing through branded domains elevates your brand presentation. Here’s how to go about it:

Domain Management: Start with your Shopify admin, navigate to Settings > Domains.
Email Forwarding Setup: You can set up a custom forwarding email address linked to your personal email for customer interactions.
Choose an Email Hosting Provider: Shopify doesn’t offer native email hosting. You'll need to use third-party services such as Google Workspace or Zoho Mail to host your custom email domain effectively.
Verification & Testing: After you’ve set everything up, it’s critical to test your emails to ensure they flow properly into inboxes.

Email Marketing Tips for Shopify & Klaviyo Users

When combining the power of Klaviyo & Shopify, employ these targeted messaging strategies:

Segmentation: Segment your audience based on purchase history, engagement, or other criteria, allowing for relevant, personalized campaigns.
Lifecycle Emails: Implement targeted lifecycle emails, such as welcome series, cart abandonment reminders, & re-engagement campaigns to keep your customers in the loop.
Monitor Analytics: Track open rates, click-through rates, and feedback from emails sent. Use this data to refine your strategies & improve engagement.

Promoting Engagement with Arsturn

To supercharge your email marketing, consider leveraging tools like Arsturn. Arsturn allows you to instantly create custom ChatGPT chatbots for your website. These chatbots can serve as an invaluable asset in engaging your audience before they even receive your emails. With Arsturn, you can create your AI chat assistant that reflects your unique brand identity, saving you TIME & DEVELOPMENT costs.

Benefits of Arsturn

Effortless Creation: You don’t need to be a tech wiz. Create your chatbot in MINUTES!
Instant Information: Provide your visitors with timely & accurate information, enhancing their overall experience.
Customizable Branding: Fully customize how your chatbot looks & feels to match your brand.
Data-Driven Insights: Periodically gain insights into customer preferences & behavior to tailor your email marketing campaigns.

By incorporating branded sending domains and state-of-the-art tools like Arsturn, you can engage your audience effectively before they even click on your emails. This dual strategy promises not just to increase your engagement but also to bolster conversions across both Klaviyo & Shopify.

Conclusion

Implementing branded sending domains is a crucial step in the world of email marketing, especially on platforms like Klaviyo & Shopify. It enhances brand identity, respects customer privacy, and maintains a solid sender reputation that improves deliverability rates. Pairing your email marketing strengths with tools like Arsturn only makes for an even MORE dynamic approach to engaging your audience. So, are you ready to dive in?