Avoid These Pitfalls When Sharing Your Business Journey Online!
Z
Zack Saadioui
4/17/2025
What to Avoid When Sharing Your Business Journey Online During Public Builds
Navigating the ever-evolving landscape of online business can feel like a roller coaster, right? With the ubiquity of social media & blogging platforms, it’s easier than ever to showcase your brand’s growth. But hey, not everything on this ride is sunshine & rainbows. When it comes to sharing your business journey online, especially during public builds, there are several pitfalls you definitely want to steer clear of. Let’s dive into these missteps together!
1. Oversharing Sensitive Information
We’ve all been there—excited to share updates you spill the beans WAY too much! Oversharing can hurt your business immensely. Not just by giving away trade secrets but also by exposing your strategies to competitors. Guard your sensitive details like your secret recipe! Remember, showing vulnerability is great for authenticity, but don't put every piece of personal info out there! Avoid mentioning:
In this digital age, you might forget that your posts can be public without your knowledge. Modeling your business journey on public platforms means being in a glass house. So take a moment to check your privacy settings on platforms like Facebook, Instagram, or LinkedIn. Ensuring your posts are not accidentally shared with the world, especially when you're discussing sensitive aspects of your business, is crucial!
When sharing your business journey, be consistent! Jumping from one message to another can confuse your audience & dilute your brand’s identity. Consider using a content calendar to ensure your posts align with your branding & values.
How to Keep it Consistent:
Decide on your visual themes (colors, logos).
Maintain a consistent voice & tone (casual, formal, inspiring).
Stick to specific topics that represent your brand.
4. Ignoring Audience Engagement
Engagement is the name of the game! Many entrepreneurs make the mistake of sharing information without responding to comments or messages. Ignoring your audience can lead to missed opportunities, connections & even sales!
Challenge Yourself:
Actively engage with your followers. Ask for their opinions. Do polls. Replying to every comment may not be feasible, but addressing questions or acknowledging feedback is a MUST.
Explore Strategies:
Adjust your mindset; see engagement as a chance to build relationships, not just sell your story.
Just spilling the facts on your business journey won’t cut it! People connect with stories. Neglecting the art of storytelling can make your journey sound boring & unengaging. Overly technical updates can lose your audience!
Paint a vivid picture that your audience can visualize.
Engage with emotions: happiness, sadness, triumph!
6. Sharing Inaccurate or Misleading Information
Truthfulness is key! Sharing inaccurate data about your growth or accomplishments can backfire—leading to distrust & loss of credibility.
Best Practices:
Verify any statistic or figure you plan to disclose. Double-check against reliable sources.
If unsure about a claim, it’s better to refrain from sharing rather than risking your reputation!
Important Resource:
Check the factual accuracy with reliable data sources or case studies available through reputable platforms.
7. Failing to Build a Community
Don’t just share your journey; invite others to be a part of it! Failing to build a community around your business can leave your online presence feeling stale. Being lonely on your journey isn't fun, so find your squad!
How to Build a Community:
Host live Q&A sessions or webinars.
Create dedicated forums or groups to encourage dialogue among followers.
Encourage user-generated content where customers showcase how they use your products.
8. Dismissing Feedback
Feedback, whether positive or negative, is a goldmine! Ignoring it can lead to missing out on valuable insights that could steer your business in the RIGHT direction. It can feel like criticism at times, but remember: it’s constructive!
Practical Tips:
Regularly seek feedback through surveys or polls. Learn from your audience—what do they want to see? What are they interested in?
Always handle criticism professionally & with grace. It’s okay to learn from mistakes!
Useful Tools:
SurveyMonkey or Google Forms can simplify feedback collection.
9. Underestimating Professionalism
Yes, you’re sharing your journey, but professionalism matters even when being relatable! Listeners drawn to authenticity may have less tolerance for unprofessional conduct. This goes for everything—from your tone to the language you use. Make sure you present your business seriously, even if it’s casual.
Maintain Professionalism By:
Dressing appropriately for live sessions or videos.
Editing your posts for spelling/grammar errors.
Using respectful language.
10. Not Utilizing Tools to Enhance Engagement
Finally, coming to a more tech-savvy approach. Not leveraging tools designed for engagement might mean you’re missing out! For instance, using AI-based chatbots can help engage your audience instantly.
Why Chatbots?
Having a Q&A bot on your platform can help answer queries while you’re busy focusing on the creative aspects of your business. Arsturn offers a way to create custom chatbots without any coding required. It allows you to streamline interactions, improve engagement, & provides instant answers to customer inquiries. With integrated analytics, you can glean insights about your audience & enhance their experience on your platform.
Explore Arsturn:
Unlock Arsturn's power to engage your audience effectively, build connections, & boost conversions effortlessly! Claim your chatbot now on Arsturn.com! No credit card is required to get started!
Conclusion
Sharing your business journey online should be an exciting venture. By avoiding the pitfalls mentioned above, you’re setting yourself up for stronger engagement, increased trust, & potentially greater business success. Remember, every misstep offers a lesson learned. Embrace your journey fully while staying mindful of what to share (and what to keep under wraps) as you navigate your PUBLIC BUILD! Keep it real, keep it engaging, & most importantly, keep it YOU!