Advanced Form Tracking: Capturing Product URLs in Shopify Forms

Understanding the Importance of Capturing Product URLs

• Increased Personalization: By understanding which products customers engage with, you can tailor your marketing campaigns to target specific interests, boosting engagement & conversion rates.
• Better Customer Support: If a customer inquired about a specific product, having that URL handy ensures that your customer service reps can provide accurate information right away.
• Optimized Inventory Management: Knowing which products are popular allows you to manage your inventory better, ensuring you stock up on items that customers show interest in.

Step 1: Create a Custom Contact Form in Shopify

1. Go to Shopify Admin: Open your Shopify admin panel and navigate to the apps section.
2. Select Shopify Forms App: Use a tool like Shopify Forms that lets you quickly create forms that meet your store's needs.
3. Design Custom Fields: Customize your form by adding fields relevant to your queries, such as customer name, email, message, & a hidden field for the product URL. It's important the hidden field allows you to capture the product URL without user input.

Example of adding a hidden field for Product URL:

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<input type="hidden" name="product_url" id="product_url" value=""/>

Step 2: Fill the Hidden Field with Product URL

1. Access Product Template: Go to your theme editor and locate your
   1 product-template.liquid
   file. This file is where product-specific information is generated.
2. Inject JavaScript: Place a script that will set the value of the hidden field when the page loads. You could use something like:

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<script>
  document.addEventListener('DOMContentLoaded', function() {
    const urlField = document.getElementById('product_url');
    if(urlField){
      urlField.value = window.location.href; // Captures the product page URL
    }
  });
</script>

Step 3: Process Form Data with URL Information

1. Retrieve URL in Form Submissions: After a customer successfully submits the form, you can retrieve the product URL along with other information from the submission. Based on the tools you use, you might receive this data via emails or in the backend of the forms app you chose.
2. Analyze Your Data: Now that you've successfully captured the product URLs, analyze this data regularly. Look for trends in inquiries by product categories to help with future marketing decisions.

Tools & Resources for Advanced Form Tracking

• Google Tag Manager (GTM): For tracking form submissions effectively. You can integrate GTM with your Shopify store to monitor various user interactions, including form submissions.
• Shopify Analytics Tools: Use analytics tools to evaluate form submission data, leading to insightful conclusions regarding customer preferences and behaviors.

Elevate Your Engagement with Arsturn

• Streamline queries: Use chatbots to answer FAQs or gather information related to forms.
• Personalize engagements: Customize chat experiences based on user interactions and previously captured data (like product URLs).
• Gain actionable insights: Leverage data analytics to refine your marketing strategies and improve customer satisfaction.

Conclusion